SOURCE: ABCSearch.com

January 24, 2007 08:30 ET

ABCSearch's Traffic Source Optimization Wins 25 Percent of Six Sigma Inc.'s Online Marketing Efforts

SHERMAN OAKS, CA -- (MARKET WIRE) -- January 24, 2007 -- ABCSearch, the world's largest privately held meta-search engine, announced today that it now accounts for over 25 percent of internet marketing for Six Sigma Inc.

Six Sigma Inc. -- a major lead-generation company -- blocks poor-performing channels by passing traffic through source parameters found within the referring URL in its click logs. This is how ABCSearch's advertiser's benefit from the most relevant traffic.

Six Sigma CEO Alex Benyukhis said, "If this were a Hollywood film trailer, 'No Brand Recognition Needed' would be flashing across the screen." Benyukhis added: "We can't afford to buy any traffic that doesn't perform. If we don't convert customers on their first visit, we'll probably never see them again. We are not looking to create any kind of brand awareness. We are in the business of generating cost-effective traffic to our many sites."

Unlike ABCSearch, other pay-per-click (PPC) ad networks place the burden of traffic optimization on the advertiser. Instead, ABCSearch enables companies to remove underperforming traffic sources utilizing their own metrics. This is vital because not all distribution channels produce the same results and conversions. Attempts to attract clicks with keywords and editorial adjustments can't guarantee success. The result is usually a lengthy process that can inflate bid prices without increasing ROI. ABCSearch offers a state-of-the-art alternative.

"If I'm noticing any non-converting traffic from a particular affiliate," said Six Sigma's Benyukhis, "ABCSearch can just disable that Sub ID. With other engines I might get 1,000 clicks and two conversions. I can reduce the clicks as low as 100 clicks for the same 2 conversions using ABCSearch's patent pending ClickShield™ technology which discerns which sources are good and bad." Because of ABCSearch, Benyukhis' explains, "Now I'm only attracting traffic from partners that have the visitors I'm looking for."

According to Daniel Yomtobion, CEO of ABCSearch, "Six Sigma Inc. today is promoting hundreds of offers in dozens of markets. Compared to tier 1 PPC networks, the ROI is up significantly, and the cost-per-click on ABCSearch is a fraction of what it once was."

ABOUT ABCSEARCH

ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising. With over 3 billion searches a month through its network of targeted search engines and niche-specific directories, the Company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. To learn more about ABCSearch, please visit http://www.abcsearch.com.

Contact Information

  • Media Contact:
    David Libby
    Libby Communications, Inc.
    Tel. 510.868.4903
    Cel. 510.377.1466
    Email: Email Contact