SOURCE: The 41st Parameter

June 12, 2007 08:00 ET

Abercrombie & Fitch Complements eCommerce Business With Fraud Detection and Prevention Solution From The 41st Parameter

Solution Supports Focus on Customer and Brand Consistent With Expansion Plans

SCOTTSDALE, AZ--(Marketwire - June 12, 2007) - The 41st Parameter, the leader in fraud detection and prevention solutions for the online retail channel, today announced that Abercrombie & Fitch has selected its FraudNet™ fraud detection solution to support business growth strategies in an environment of increasing online commerce. Abercrombie & Fitch chose FraudNet over competing products for its strong anti-fraud capabilities, the ability to scale as the Company continues its international expansion, and The 41st Parameter's deep domain expertise. The retailer operates eCommerce websites at www.abercrombie.com, www.abercrombiekids.com, and www.hollisterco.com, as well as Abercrombie & Fitch, Abercrombie, Hollister and RUEHL stores throughout the United States, Canada and London.

"As we continue to experience growth across all of our brands, the online channel is an integral and growing part of our business strategy," said Donna Johnson, vice president Internet / DTC, Abercrombie & Fitch. "We needed a partner and solution that could scale and grow with us in providing capabilities consistent with our business goals for enhancing the customer experience and building our premium brand. The 41st Parameter has the best anti-fraud solution in FraudNet to support the expansion of our Web business, while preserving a positive online experience for our customers."

When customers interact with and check out from the Abercrombie & Fitch Web site, FraudNet provides superior visibility and analysis into each transaction in order to reduce fraud without disrupting the customer experience. By leveraging several patent-pending technologies, FraudNet delivers unprecedented accuracy rates in identifying suspect versus fraudulent users, to combat Internet, phone, and mail order fraud.

FraudNet's unique technologies and business processes require no user enrollment or registration and therefore do not affect sensitive privacy concerns. Furthermore, the solution does not require the use of cookies, tags or software downloads, which can impact the shopper's experience.

"We are excited to partner with Abercrombie & Fitch to help them leverage the strength of our fraud detection technology to protect their brand," said Ori Eisen, founder, chairman and chief innovation officer, The 41st Parameter.

About The 41st Parameter

As the leader in online fraud detection and prevention solutions, The 41st Parameter offers highly accurate, non-intrusive anti-fraud capabilities for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. None of the Company's solutions require end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com or call 1.888.the.41st (1.888.843.4178).

Contact Information

  • Contact:
    Lauren Moye
    Phone: (602) 808-1167
    Email: Email Contact

    The 41st Parameter
    14301 North 87th Street,
    Suite 213
    Scottsdale, AZ 85260
    Phone: 480.776.5500
    Fax: 480.776.5504
    Email Contact