SOURCE: Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company

June 10, 2009 12:27 ET

Aberdeen Announces All-Star Speaker Lineup for Upcoming CMO Summit

Top Marketing Execs Will Share Best Practices for Attracting, Retaining and Increasing the Value of Profitable Customers in Budget-Constrained Times

BOSTON, MA--(Marketwire - June 10, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is pleased to announce the first 9 marketing leaders confirmed to speak at the annual CMO Summit in San Francisco, CA, on September 9-10, 2009.

Confirmed presenters include:

--  Diane Dietz, CMO, Safeway
--  Arie Goldslager, Vice President, Marketing, SunTrust Bank
--  Mike Indursky, CMO, Burt's Bees
--  Mike Linton, Former CMO of eBay and Best Buy, Columnist for Forbes
    Magazine
--  Stephen Schroth, Vice President, Marketing Strategy, Wachovia Bank, a
    Wells Fargo Company
--  Matt Smith, Vice President, Marketing, Best Buy
--  Scott Wilder, Vice President, Online Communities, Intuit
--  Ken Wirt, Vice President, Customer Management, Cisco Systems
--  David Cliche, Vice President, Global Interactive Marketing, Aon
    Corporation
    

"Return on marketing investment can sometimes seem like a mirage: just around the bend but forever elusive. At no time has this perception struck a stronger chord than today," explains Jeff Zabin, Aberdeen Customer Management Technology Practice Research Fellow. "The global economic downturn has fueled a managerial mindset that is deeply rooted in the need to track and measure financial outcomes. At the same time, the marketing organization is confronted with a whole host of new challenges, including the need to capitalize upon social software and other new customer engagement vehicles that, despite their enormous popularity, remain mostly experimental in nature. Our CMO Summit will showcase been-there, done-that executives who are deploying cutting edge technologies along with emerging strategies, business processes and performance metrics to not only increase revenues and cut costs in the near term, but also enhance their customer relationships on an ongoing basis."

To register for the September Summit, please visit: http://summits.aberdeen.com/index.php/Chief-Marketing-Officer-Summit/2009-cmo-summit-overview.html.

Technology vendors can sponsor the CMO Summit and showcase their products and services to marketing decision makers. For summit sponsorship opportunities, visit: http://summits.aberdeen.com/index.php/Chief-Marketing-Officer-Summit/2009-cmo-summit-sponsors.html.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts  02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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