SOURCE: Aberdeen Group

Aberdeen Group

August 31, 2011 10:05 ET

Aberdeen Appoints Trip Kucera Senior Research Analyst, Marketing Effectiveness & Strategy Practice

Kucera to Manage Practice Addressing Increased Demand for Sales-Driven Marketing

BOSTON, MA--(Marketwire - Aug 31, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the appointment of Trip Kucera as Senior Research Analyst of its Marketing Effectiveness and Strategy Practice. Kucera will be responsible for developing Aberdeen's research coverage within the practice and delivering findings via published works, speaking engagements, and on-line events.

"With over a decade of proven experience driving market awareness and mindshare for high-growth technology companies, Trip brings a passion for integrated marketing and content development to his role at Aberdeen.," said Kevin Martin, Senior Vice President, Research Operations for Aberdeen Group. "From the early part of career working with Progress Software start-up Sonic Software to establish the enterprise service bus (ESB) product category, to his most recent role as senior corporate communications manager at SuccessFactors, following its acquisition of Plateau Systems, Trip has established a record of high-level success, and we look forward to his insights on sales and marketing technologies."

Prior to joining SuccessFactors, Kucera led corporate communications at remote access software provider LogMeIn, provider of solutions for remote desktop control, file sharing, systems management, data backup, and on-demand customer support of PCs, servers, Macintosh computers and smartphones.

Kucera holds a Bachelor of Arts from Harvard University.

On October 4-5, the Aberdeen Group Marketing Effectiveness and Strategy research practice will present the 2011 Sales-Driven Marketing Leadership Summit: How to Enable and Validate Marketing's Role in Revenue Generation. The event will bring together C-level marketing executives from across multiple industry sectors to examine how marketing teams -- working hand-in-hand with sales -- can serve as revenue contributors through the use of common processes, capabilities, technologies and metrics, to ensure sales and marketing alignment, and to deliver greater top-line revenue growth.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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