SOURCE: Aberdeen Group

Aberdeen Group

February 15, 2011 10:00 ET

Aberdeen Group Analysts Provide CIO UK Online Business Analysis

Team to Author Industry, Market Analysis and Commentary

BOSTON, MA--(Marketwire - February 15, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced it has been selected as the analyst partner for CIO.co.uk's Business Analysis area. Each month Aberdeen analysts will contribute regularly-scheduled editorial content and commentary addressing current challenges facing today's chief information officer.

Contributing analysts will comment on topics across a range of Aberdeen research practice areas supporting industries and strategic, enterprise-wide disciplines. These practice areas include Business Intelligence, Communications, Customer Management, Enterprise Applications, Financial Management & GRC, Global Supply Management, Human Capital Management, IT Infrastructure, IT Security, Manufacturing, Product Innovation and Engineering, Retail and Banking, Service Management, and Supply Chain Management.

Aberdeen's report examining the technology impact of mobile on retail and e-commerce is currently live on the CIO UK Web site.

In a recent blog posting, CIO online editor Mark Chillingworth, wrote, "Over the past six months I have had a series of meetings with the Aberdeen Group team and have been impressed with the way that they conduct their research from a panel of 500,000 IT and business decision makers to create information that is based on solid fact-based foundations." 

"We at Aberdeen are honored to be selected by CIO UK as content providers," stated Richard Bee, Aberdeen Vice President and General Manager of EMEA, "Aberdeen believes that its unbiased, quality, data-driven research methodology is an ideal match for CIO's and senior IT decision-makers looking for balanced and hard-hitting analysis that adheres to the highest, fact-based journalistic standards."

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimisation" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen.com, call (617) 854-5200 (US), +44-118-940-7648 (EMEA), email Richard.Bee@aberdeen.com (EMEA). Aberdeen maintains offices in Boston, Massachusetts, USA and Theale, Berkshire UK. To learn more about Harte-Hanks, call (800) 456-9748 (US).

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com