SOURCE: Aberdeen Group

Aberdeen Group

March 17, 2010 14:02 ET

Aberdeen Group and Retailspeak Magazine Announce Collaboration

A Partnership to Give the Retail Industry a Voice Like Never Before

BOSTON, MA--(Marketwire - March 17, 2010) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced today that its retail research practice has partnered with the leading retail magazine Retailspeak for the expansion of research as both organizations seek to heighten the availability of educational resources for the retail community. As a valued research partner, Retailspeak will provide its readership with opportunities to have a voice in the market, access to key market insights, and actionable information for them to make timely decisions, as well as complimentary access to Aberdeen's full research library "The Vault." Retailspeak is also a premier publication partner on Aberdeen's 2010 Retail IT and Business Executive Summit, taking place June 17-18th in New York, NY. For more information or to register for the summit, please visit:
http://summits.aberdeen.com/index.php/Retail-Summit/2010-retail-summit-overview.html 

Sahir Anand, leader of Aberdeen's Retail Research Practice, has this to say about the new collaboration efforts between Aberdeen and Retailspeak: "Even as Aberdeen's Retail and Hospitality practice continues further its global fact-based business process and technology research focusing on the integrated retail enterprise and related pain-points, Retailspeak has done a fine job covering retail value chain issues that relate with every facet of retail and hospitality technology performance. This is a synergistic and cohesive partnership that will be of immense value to retailers."

"Retailspeak is excited about its partnership with Aberdeen Group as we collectively contribute to the retail industry as a resource for retailers worldwide. We see great value in the new relationship with Aberdeen, as it will provide informed and reliable viewpoints from a recognized industry leader to the vibrant mix of content that already exists within Retailspeak," comments Andy Clayton-Smith, Retailspeak Publisher.

Aberdeen's Retail Research Practice covers three retail value chain areas, including: Store Solutions and Integration, Headquarter Optimization and Emerging Retail Technologies. It also provides detailed insights from sub-segments that include: specialty, supermarket, department store, hardware, automotive, consumer electronic, general merchandise and apparel restaurant and hospitality. For the latest Retail research, please visit:
http://research.aberdeen.com/index.php/-retail-research

About Retailspeak Magazine
Retailspeak featured topics range from store systems and managing the supply chain through to business intelligence and enterprise collaboration. Retailspeak also provides a round-up of industry news, case studies, commentary, interviews and analysis. In addition to our team of in-house journalists, experts from all areas of the industry provide their insight on the retail industry.

For more information, please visit:
http://www.onwindows.com/Retail-and-Hospitality/PrintedMagazine.aspx 

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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