SOURCE: Aberdeen Group

Aberdeen Group

February 27, 2012 02:00 ET

Aberdeen Group to Announce Global SoMoClo Research and Education Program at Mobile World Congress

SoMoClo™ Integrates Social, Mobile and Cloud Technologies in a Unified Strategy

BOSTON, MA--(Marketwire - Feb 27, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), will announce, from the site of the 2012 GSMA Mobile World Congress in Barcelona, the launch of its global SoMoClo™ research and executive education program. The objective of the program is to educate Chief Information Officers (CIOs), Chief Technology Officers (CTOs), and other C-level executives, about the Aberdeen SoMoClo converged IT model and strategy that envisions social, mobile and cloud technologies as a single, interwoven platform to be considered and managed as a coherent entity, rather than three separate IT silos.

Details of the Aberdeen Group research and education program, "SoMoClo Evolution," will be delivered on Wednesday, February 29, at 3:30pm Central European Time (GMT +1), at the Hotel Arts sessions sponsored by the Aricent Group. The program will be conducted on the 40th floor, Marina 19-41, 08005 Barcelona. Presenters will include Russ Klein, Vice President of Research Strategy for the Aberdeen Group, and Andrew Borg, Research Director for the Aberdeen Group Enterprise Communications research practice and Mobility Center of Excellence. In addition to the delivery of a SoMoClo summary, an overview of the 2012 educational events will be provided. The program will feature both virtual events and live roundtables in cities throughout the United States, United Kingdom, Europe and Asia, including London (April 2) and London's Tech City (April 3), and Las Vegas, NV (May 7-9).

SoMoClo presents a converged vision for IT infrastructure: cloud is the core, mobility its edge, and social the connection through the cloud between mobile endpoints. It places these three disruptive technologies in context, and describes the technical and services infrastructure that will allow organizations to provide an end-user experience in which all employees are connected (social), everywhere they go (mobile), and have access to data when and where they need it (cloud). It reframes business and technology infrastructure decisions in a unified model, and repositions IT as a facilitator of the future of the business.

"SoMoClo provides a strategic roadmap for the real challenges facing IT executives with regard to the convergence of social mobile and cloud technologies," states Borg.

According to Klein, "By addressing social, mobile, and cloud technologies as a single entity, SoMoClo consolidates the significant variables for the technology purchase and support decisions that CIOs and CTOs will make in the coming months and years, and, as such, creates the opportunity for radical, positive business transformation."

"We are excited to be part of this initiative. It will provide a deeper understanding of our customers' challenges as they are keen on creating a seamless user experience across multiple devices and networks that are all leveraging the ubiquitous applications hosted on public and private clouds," said Tim Leberecht, Chief Marketing Officer for the Aricent Group.

"As an enterprise mobility company, we work with hundreds of global customers as they rely on our platform to own and drive their mobile initiatives," said Steve Levy, Chief Executive Officer, Verivo Software. "Aberdeen's SoMoClo concept not only validates what we hear from our user-base, but it will also help influence buying decisions and platform offerings as enterprise mobility grows in popularity."

For additional SoMoClo information and regular updates to the SoMoClo educational event schedule please visit, a new Aberdeen Group Web site created as a dedicated news and information resource on the topic of social, mobile and cloud technology convergence.

Complimentary copies of recently published SoMoClo research reports include SoMoClo at the Mobile Edge, Social Technology in the SoMoClo Era, Cloud Technology is the Core of SoMoClo, and Business Optimization through Integrated Communications: In the SoMoClo (Social, Mobile, Cloud) Era.

Follow on Twitter: #somoclo

To schedule a meeting with Aberdeen Group, please contact Jennifer Heiberg.

Sponsors of the SoMoClo education initiative include The Aricent Group and Verivo Software.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

About The Aricent Group
The Aricent Group is a global innovation and technology services company that helps clients to imagine, commercialize, and evolve products and services for the connected world. Bringing together the deep communication technology expertise of Aricent with the creative vision and user experience prowess of design firm frog, the Aricent Group provides a unique portfolio of innovation capabilities that seamlessly combines consumer insights, strategy, design, software engineering, and systems integration. To learn more, visit

About Verivo Software
A leading provider of enterprise mobility software, Verivo Software helps companies accelerate their business results. Its unique technology empowers teams to centrally build, deploy, manage and update their mobile apps -- rapidly, securely and across multiple devices. Hundreds of companies in numerous industries around the world rely on Verivo's platform to drive their mobility initiatives. To learn more, visit

SoMoClo™ is a trademark of the Aberdeen Group, a Harte-Hanks Company, in the United States and other countries.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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