SOURCE: Aberdeen Group

Aberdeen Group

September 28, 2011 10:05 ET

Aberdeen Group Announces Industry Achievement Award for Marketing Excellence Nominees

Award Recipient Will Be Announced at 2011 Sales-Driven Marketing Leadership Summit, October 4-5 at the Seaport World Trade Center in Boston

BOSTON, MA--(Marketwire - Sep 28, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the nominees for its Industry Achievement Award for Marketing Excellence. The award acknowledges an innovative marketing organization that has demonstrated Best-in-Class performance and excellence in aligning marketing and sales, increasing marketing's contribution to sales-forecasted pipeline, and positively impacting company revenue. The award recipient will be announced at Aberdeen's 2011 Sales-Driven Marketing Leadership Summit taking place October 4-5 at the Seaport World Trade Center in Boston. The 2011 Summit theme is "How to Enable and Validate Marketing's Role in Revenue Generation."

The award nominees are:

  • Plex Systems, Inc., the developer of a SaaS ERP Cloud solution for the manufacturing enterprise, offering industry-leading features for virtually every department within a manufacturer
  • Iron Mountain, a leading international information services provider
  • Schneider Electric, an international energy management company
  • BakeMark, a manufacturer and distributor of bakery ingredients operating distribution centers throughout the US and Canada
  • 3M, a diversified technology company serving customers and communities with innovative products and services
  • JDA Software Group, the leading provider of innovative supply chain management, merchandising and pricing excellence solutions worldwide
  • Kane is Able, a third-party logistics provider that helps consumer packaged goods (CPG) companies warehouse and distribute goods throughout the US

Featured presenters at the 2011 Sales-Driven Marketing Leadership Summit include senior marketing executives from ibm.com, JDA Software, Yahoo!, Biscom, Blackboard, Gerber Scientific, HealthcareSource, Netezza (an IBM company), Host Analytics, New York Life Insurance Company, Plex Systems, and First Tennessee Bank.

To view the full 2011 Sales-Driven Marketing Leadership Summit agenda visit http://summits.aberdeen.com/index.php/sdm/the-2011-sales-driven-marketing-leadership-summit-agenda.html

2011 Sales-Driven Marketing Leadership Summit sponsors include Corporate Visions, Inc., Factiva, InsideView, Harte-Hanks and MarketNet Services, LLC.

To apply for complimentary registration, visit http://vault.aberdeen.com/public/check-identity/summit/SDM4911294/event.aspx. Summit registration is complimentary for qualified end user executives and qualified members of the press. Vendors, service providers and consultants are not eligible to attend, except as Summit sponsors.

For information regarding remaining Aberdeen Summit sponsorship opportunities, please contact Amy Mclellan, Summit Sales Manager, 617.854.5268.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com