Aberdeen Group Announces Publication of Five Additional Research Reports in April

Enterprise Applications, IT Security, Retail and Banking, Supply Chain Management Practices Publish New Research


BOSTON, MA--(Marketwire - Apr 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of five new research reports from its Enterprise Applications, IT Security, Retail and Banking, Supply Chain Management research practices.

"To ERP or Not to ERP: In Manufacturing, It Isn't Even a Question," prepared by Kevin Prouty, research director, Enterprise Applications research practice, indicates that 26% of manufacturers had yet to implement Enterprise Resource Planning (ERP) despite the benefits experienced by companies that have implemented ERP. The benefits of top performing ERP implementations include reducing operating costs by 20%, administrative costs by 18% and inventory by 22%. ERP implementations also improve complete and on-time shipments by 17% and internal schedule compliance by 18%. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7116&camp=2. Visit www.aberdeen.com for additional access to complimentary Enterprise Applications and Manufacturing research.

"Governing Access, Controlling Costs," prepared by Derek E. Brink, Aberdeen research fellow, IT Security research practice, shows that governing end-user access to enterprise resources as part of an organization's IT Governance, Risk Management and Compliance (IT GRC) initiative helps enterprises to manage security risk (e.g., control access to key information assets, protect against error and fraud, enforce proper separation of duties) and address regulatory requirements (e.g., Sarbanes-Oxley, J-SOX, EuroSOX) while also reducing cost. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6858&camp=2. Visit www.aberdeen.com for additional access to complimentary IT Security research.

According to "Workforce Training and Development: Customer-Centric Productivity for Retailers," prepared by Greg Belkin, Aberdeen research analyst, Retail and Banking research practice, as retailers endeavor to establish a seamless store-level shopping experience for consumers, these organizations are turning to formalized training and development to help develop their associates into a highly effective, informative, and revenue-generating consumer interaction point. A proliferation of cross-channel shopping alternatives such as mobile, social, and Web commerce has pushed effective customer service in the store to the forefront of competitive differentiation. Sixty-four percent of retailers cited the expectation of a highly knowledgeable associate as the leading workforce training and development motivator. In response, 55% of these organizations are providing formalized training as part of the on-boarding process. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6959&camp=2. Visit Aberdeen.com for additional access to complimentary Retail and Banking research.

"Voice Technology meets the eCommerce Distribution Challenge," prepared by Bob Heaney, Aberdeen senior research analyst, Supply Chain Management research practice, reveals that two of the top three business pressures facing warehouse and distribution center operators center on efficiency and resource management i.e., "doing more with less." Many organizations have turned to voice enabled warehouse management technology to drive improvements in operational efficiency. The data suggest that voice users are more engaged, placing a far greater level of focus in balancing and optimizing labor to address volumes and mix, reduce waste, and improve picking and shipping accuracy. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7108&camp=2. Visit Aberdeen.com for additional access to complimentary Supply Chain Management research.

Also prepared by Bob Heaney is "Inbound Transportation Management: The Convergence of Planning, Optimization and Dynamic Execution," based on a survey of 181 companies documenting their processes and capabilities supporting inbound transportation management. The data indicate over 60% of all companies cited the need to gain control over shipment status and cost of their inbound volume as a key requirement, and suggest that companies lacking the foresight, manpower, focus, or systems to extend and share the visibility they have into their extended inbound supply chains are likely missing opportunities to control inbound costs and better utilize their transportation resources. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7126&camp=2. Visit Aberdeen.com for additional access to complimentary Supply Chain Management research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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