SOURCE: Aberdeen Group

Aberdeen Group

March 22, 2011 10:00 ET

Aberdeen Group Announces Publication of Five New Research Reports

IT Infrastructure, Product Innovation & Engineering, Telecom & Telecommunications, Retail & Banking Practices Publish New Research

BOSTON, MA--(Marketwire - March 22, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of five new research reports from its IT Infrastructure, Product Innovation & Engineering, Telecom & Telecommunications, and Retail & Banking research practices.

"Storage Virtualization: Experience Begets Benefits," prepared by Dick Csapler, Aberdeen Group IT Infrastructure research practice, illustrates that companies with more than two years of virtualization experience gain higher returns than organizations that have deployed the technology more recently. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7017&camp=2. Visit Aberdeen.com for additional access to complimentary IT Infrastructure Research.

"Managing Meter Data for a Smarter Grid," prepared by Max Gladstone, Aberdeen Group IT Infrastructure research practice, shows how utility companies are using software tools to manage the high volumes of data generated by smart devices that transmit information directly to the utility. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6529&camp=2. Visit Aberdeen.com for additional access to complimentary Information Technology Research.

"Real Time Collaboration: Innovate Your Business and Increase Revenue," prepared by Hyoun Park, Aberdeen Group Telecom and United Communications research practice, illustrates that enterprise collaboration programs can support transformative innovation and new revenue streams, or simply be a waste of time depending on an organization's approach. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6831&camp=2. Visit Aberdeen.com for additional access to complimentary Communications Research.

"Project Portfolio Management: Selecting the Right Projects for Optimal Investment Opportunity," prepared by Michelle Boucher, Aberdeen Product Innovation and Engineering research practice, identifies how to use project portfolio management to balance portfolio risk while focusing resources on the right projects to complete. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6851&camp=2. Visit Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

"Retail Network Optimization: A 21st Century Commerce Enabler," by Greg Belkin, Aberdeen Retail and Banking research practice, illustrates how, in the face of increased reliance on media-rich digital shopping applications, and rising consumer expectation of a rich, multi-media in-store shopping experience, retailers are under pressure to upgrade and enhance their networks. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6851&camp=2. Visit Aberdeen.com for additional access to complimentary Retail and Banking Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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www.aberdeen.com