SOURCE: Aberdeen Group

Aberdeen Group

August 20, 2015 09:30 ET

Aberdeen Group Announces Several New Data Additions Including Over $2B in Tracked Technology Purchases Annually

Massive Additions to the CI Technology Data Set are Announced Along With New Product Milestones

BOSTON, MA--(Marketwired - Aug 20, 2015) -  Aberdeen Group, the preferred source for technology industry data, predictive intelligence, and fact-based content is excited to announce the following important enhancements to their CI Technology Data Set.

  • The CI Technology Data Set now tracks over $2 billion in technology focused IT spend and buying alerts annually, tracked at both the company and individual level. Using their human and machine verified process, Aberdeen Group's tracking of technology spend continues to be the most accurate source of definitive and predictive spend data in the tech industry today.

  • Aberdeen Group also increased their install based tracking by 2X adding over 5,000 new technologies tracked, for a total of 8,878 installed technologies monitored and reported on IT companies around the globe. Combined with the insight surrounding captured IT spend, Aberdeen Group is now uniquely positioned to be the most accurate source of technology install and spend data in the world.

  • Elite technology profiles in the CI Technology Data Set have increased by 3X to nearly 10M contacts and include every IT buying center important to technology sales, marketing, and business intelligence professionals. In addition to installed technology and tracked IT budgets, Elite profiles contain up to 520 additional field attributes providing the broadest and actionable picture of technology contacts and companies in the industry today.

  • The company's real-time purchase monitoring solution, CI Pipeline, is now tracking over 3,000 net-new, in-market purchasing initiatives per month across over 35 technology categories using its predictive and human verified data processing programs. These "active leads" are provided to customers on a real- time basis and continue to drive significant value for customers as an alternative source for highly qualified and active leads. 

  • Aberdeen Group has added 300 technology-focused digital interest classifiers to their CI Technology Data Set allowing for the interrogation of companies and contacts based on their digital and online profiles. This new capability allows for the tracking of specific interests associated with a particular contact or companies digital body language across most technology categories.

"Companies in the technology industry come to Aberdeen Group when they need a definitive answer about companies and contacts buying technology," says Gary Skidmore, CEO of Aberdeen Group. "Our vast and growing technology data assets coupled with our unique data science and technology focused content offer technology executives with insight and assets they can't find in any other industry source. Our goal is to make it easy for the technology industry to know where to go when they require answers and action surrounding the technology buyer."

In April, the Aberdeen Group was formed through a merger of the research brand, Aberdeen Group, and Harte Hanks Market Intelligence. The company has announced several new investments in technology and personnel enhancements since the acquisition by The Halyard Group and several other investors. 

About Aberdeen Group

Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and research based content engine. Learn more about Aberdeen Group at www.aberdeenservices.com.

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