BOSTON, MA--(Marketwire - August 5, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS) announced today the formation
of a new Green IT and Sustainability research practice.
Bill Lesieur has joined the firm as Research Director to launch the
practice with Green IT thought-leader Carol Baroudi. Lesieur brings 25
years of business research and IT industry experience with him to
Aberdeen's newest research practice. Baroudi, a seasoned industry analyst
and best-selling author, recently completed her latest book, "
Green IT For
Dummies" (Wiley & Sons) in April 2009.
"I was impressed with Aberdeen's unparalleled capabilities to drive
insightful research through its extensive community of business users and
organizations," said Lesieur. "Aberdeen provides the ultimate 'reality
check' on business performance and technology adoption."
Veteran research director Carol Baroudi formally shifts her research focus
from IT Security to Green IT. "I've spent the last year researching these
topics for 'Green IT For Dummies,' and am passionate about educating
organizations around these issues. Green IT impacts all businesses,"
comments Baroudi. "Every organization is in a position to be more
responsible and can likely save cost at the same time. We look forward to
hearing from organizations tackling green IT."
"Aberdeen research indicates a strong and growing interest in Green and
Sustainability," said Andrew Boyd, President of Aberdeen. "Our depth of
technology expertise and data positions us well for providing actionable
reports for our readership. These are global concerns and Aberdeen
recognizes its responsibility to provide leadership in these areas."
The Green IT and Sustainability practice will focus on the business use of
Green IT and the sustainability challenges of the IT and communication
industries.
Coverage areas include: the greening of data centers, servers, storage,
security, networks and desktops; green solutions, such as consolidation,
virtualization, outsourcing, cloud services, power management, e-waste, and
recycling; business systems, such as life-cycle management, energy
management, carbon management, and capital management; and applications,
such as telepresence, collaboration, and unified communication.
Look for upcoming benchmark reports and industry insights to come out of
this research practice later this year.
Please join our new LinkedIn Group, Green IT & Sustainability Research at:
http://www.linkedin.com/groups?gid=2170092
End user organizations can also contact us for additional information,
discussion or to join our survey community via:
green@aberdeen.com.
View the latest research by Aberdeen at
http://research.aberdeen.com/
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Bill Lesieur
Aberdeen Harte-Hanks
(617) 854-5244
bill.lesieur@aberdeen.com