SOURCE: Aberdeen Group

Aberdeen Group

January 09, 2013 10:35 ET

Aberdeen Group Publishes Business Intelligence and Networking/Application Performance Research

Research Examines EPM, Industrial Manufacturing ERP, BI Analytics in Customer-Facing Settings, Demand Optimized Networks

BOSTON, MA--(Marketwire - Jan 9, 2013) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Business Intelligence (BI), and Networking and Application Performance research practices.

Previous Aberdeen research on the topic of Enterprise Performance Management (EPM), revealed that senior executives implementing performance management initiatives had a better understanding of their business, and were able to apply this insight to better define the business strategy for their organization. "Culture, Collaboration and Coordination: Driving High Performance with EPM," prepared by David White, Senior Research Analyst in Aberdeen's Business Intelligence practice, and Nick Castellina, Research Analyst in Aberdeen's Enterprise Applications practice, reveals that performance management tools, whether enabled by software or process improvements, can benefit employees outside the executive suite by providing access to -- and the ability to share -- data to enable better informed decision making throughout the organization. This Analyst Insight illustrates how top performing organizations instill a culture of EPM by providing employees with access to performance data when, and where, they need it. To obtain a complimentary copy of this report, visit:

"ERP in Industrial Equipment Manufacturing: Rise of the Machinery," prepared by Peter Krensky, Research Associate in Aberdeen's Enterprise Applications and Business Intelligence practices, and Kevin Prouty, Senior Vice President of Research, reveals that complex manufacturing projects for products ranging from air purifiers to high-speed drives require intelligent structures supported by powerful technology. Enterprise Resource Planning (ERP) serves as the infrastructure and transactional engine for every facet of the business, from product design through to logistics and sales. This Sector Insight examines how top performing organizations are utilizing ERP solutions to improve and integrate processes across the enterprise, reduce costs, and enhance visibility for decision makers. To obtain a complimentary copy of this report, visit:

"Coffee and BI are for Closers: Mixing Analytics with Customer-Facing Activity," prepared by Peter Krensky, Research Associate in Aberdeen's Business Intelligence and Enterprise Applications practices, states that, for better or worse, books are usually judged by their covers. The same is true of enterprises, as customers base their first impression -- and decision to establish a business relationship -- on interactions with customer-facing employees. Because clients can be won or lost in a single exchange, top performing organizations properly equip their personnel prior to engaging the market by using Business Intelligence (BI) to help sales, marketing, and service employees manage relationships and drive new business through detailed knowledge of products and services.
This Analyst Insight examines how top performing organization manage and deliver actionable data to develop BI-savvy employees, and utilize analytics to meet the needs of the customer-facing workforce. To obtain a complimentary copy of this report, visit:

"Crossing the VoIP Gap: Real-time Interactions Demand Optimized Networks," authored by Jim Rapoza, Senior Research Analyst for the Aberdeen Networking and Application Performance research practice, looks at the performance impact that unified communications, IP-based telephony and real-time video communications have on company networks, and how they demand a strong focus on network performance management and optimization. It analyzes how businesses that invest in managing the performance of UC, VoIP, and other real-time communications build a strong network core to ensure continued high performance for all applications and networks. To build an effective network to handle these types of communications, organizations need to track how key applications are running, what impact they have on network performance, and learn how to best optimize those applications to gain the highest quality of service. To obtain a complimentary copy of this report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897