SOURCE: Aberdeen Group

Aberdeen Group

September 21, 2011 10:05 ET

Aberdeen Group Publishes Enterprise Apps, Sales Effectiveness, HCM, IT Security, and BI Research

Topics Include ERP for SMEs, Analytics Use to Drive Revenue, Hiring for Critical Roles, Cloud Security, and BI Agility

BOSTON, MA--(Marketwire - Sep 21, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Applications, Sales Effectiveness, Human Capital Management, IT Security, and Business Intelligence research practices.

"ERP in SME 2011: Setting the Stage for Growth," prepared by Nick Castellina, Research Associate for Aberdeen's Enterprise Applications practice, found that while Enterprise Resource Planning (ERP) was once viewed as a business solution for only large enterprises, this is no longer the case. Seventy-seven percent (77%) of Small and Midsize Enterprises (SMEs) have already implemented an ERP solution. The potential to become a larger organization looms and SMEs see ERP as an option that will help them realize their full potential. The report discusses the tangible performance enhancements that SMEs are achieving through ERP deployment, as well as the capabilities that have a major effect on the way that these organizations perform in relation to their larger peers. To obtain a complimentary copy of this report, made available in part by Acumatica, Sage, and Solarsoft, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7181&camp=2.

"Analytics for the CMO: How Best-in-Class Marketers Use Customer Insights to Drive More Revenue," developed by Aberdeen Group's Peter Ostrow, Research Director, Sales Effectiveness research practice, and David White, Senior Research Analyst, Business Intelligence research practice, details how top performing organizations are able to fill 60% of the sales forecasted pipeline through marketing campaigns and programs. "With advanced contemporary analytics tools at their disposal, today's marketers have the opportunity to map the spend on media, staff and other resources directly to the acquisition of new customers, the retention of current accounts, the expansion of client spend, and ultimately their own net worth to the organization," says Ostrow. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7065&camp=2.

In "Critical Roles: Sourcing for Business Impact," Mollie Lombardi, Research Director of Aberdeen's Human Capital Management research practice shares insights from her recent study on Talent Acquisition to look specifically at identifying and hiring for the roles that drive revenue, performance, and client outcomes within an organization. The report shows how organizations with these critical roles identified achieved, on average, 31% more of their organizational goals, three times the improvement in customer retention, and two times the improvement in customer satisfaction over those that do not. To obtain a complimentary copy of this report please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7343&camp=2.

Derek Brink, Vice President and Research Fellow for Aberdeen's IT Security practice, continues a series of research on security and cloud computing with "Security and Cloud: Private, or Public?," an analysis of companies implementing private cloud (server virtualization) and companies implementing public cloud (either platform-as-a-service or infrastructure-as-a-service). Companies implementing public clouds spent 5% less than those implementing private clouds in terms of consistency and efficiency of operations, but 63% more in terms of costs related to security and compliance. Aberdeen's research shows -- at least for the present state of market maturity -- that the discipline and best practices which correspond to better security and compliance are more strongly applied to the "do-it-yourself" (private cloud) implementations than to the "service-by-specialists" (public cloud) implementations. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6832&camp=2.

"SaaS Business Intelligence: Driving Agility through Self-Service," prepared by David White, Senior Research Analyst, and Nick Castellina, Research Associate, for Aberdeen's Business Intelligence practice, examines the emergence of Software-as-a-Service (SaaS) as a viable Business Intelligence (BI) deployment platform. The report is first in a series of three and explores the way in which SaaS can help to enable an agile BI solution that is able to support management decision making even under changing business conditions. SaaS BI solutions enable end users to explore data more freely without relying on IT, leading to quicker, agile, and more effective decisions. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7072&camp=2.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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