SOURCE: Aberdeen Group

Aberdeen Group

September 20, 2011 10:05 ET

Aberdeen Group Publishes Retail, Financial Management, Supply Chain, Manufacturing, and BI Research

Research Examines Mobile and Tablet Shopping, Liquidity Management, Supply Chain Link to P&L, PCB Data Management, and Collaborative BI

BOSTON, MA--(Marketwire - Sep 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Retail, Hospitality and Banking, Financial Management and GRC, Supply Chain Management, Product Innovation and Engineering and Business Intelligence research practices.

"Mobile and Tablet Shopping Demystified: Adoption and the ROI Business Case," prepared by Sahir Anand, VP/Principal Analyst, Retail, Hospitality and Banking research practice, illustrates how consumer, process, and technology factors are shaping the roll-out and gradual expansion of existing mobile and tablet shopping initiatives. Amongst those that have adopted mobile and tablets, 55% of retailers indicate customer satisfaction as the ROI, whereas 42% cite customer profitability as the top ROI factor. This report details business and customer success cases, and forward-looking roadmaps that are likely to define this space in the coming months. To obtain a complimentary copy of this report, made available in part by Transaction Wireless, Global Bay, and I Love Velvet, visit

"Liquidity Management: Leveraging Technology to Improve Cash Forecasting," authored by Scott Pezza, Senior Research Associate and Ankita Tyagi, Research Associate, of Aberdeen's Financial Management and GRC practice, synthesizes findings from four recent Aberdeen studies devoted to cash management, Supply Chain Finance (SCF), Accounts Payable (AP), and Accounts Receivable (AR). Enterprise liquidity management is conceptually a simple process, yet complex in application. The true challenge is in gaining an accurate forecast of future cash positions, which requires visibility into impending inflows and outflows isolated in information silos. This report provides insights and recommendations for improving visibility into and control over a central element of liquidity management: cash flows from operations. To obtain a complimentary copy of this report please visit:

"Globalization: Linking Supply Chain Transformation to the Profit and Loss Statement," authored by Bob Heaney, Senior Research Analyst, Supply Chain Management practice explores how 56 companies with active C-level involvement are approaching the global expansion of their supply chains. The report traces 21 key inbound-to-outbound process steps through a process hierarchy and links specific actions to the benefits they yield to the company profit and loss statement, balance sheet and cash flow statement. This report demonstrates the types of capabilities that companies are leveraging and highlights case studies correlated to business results and ROI, and serves as a decision framework for supply chain transformations that yields a positive net contribution to the company's bottom line. To obtain a complimentary copy of this report visit:

"Need to Save PCB Design Time? Winning in Electronics by Managing Printed Circuit Board Data," a research study authored by Michelle Boucher, Senior Research Analyst for Aberdeen's Production Innovation and Engineering research practice, examines at how electronics manufacturers can address significant time to market pressures by enabling better collaboration through improved PCB data management practices. The complexity of PCB data combined with the rapid pace of change puts data at risk for becoming out of synchronization with no time to address errors resulting from poor quality data. The study finds that companies that are most successful at addressing the unique challenges of managing PCB data release 90% of products on time, have a 22% decrease in PCB development time over the last two years, and meet 90% of their cost targets. The report provides guidance to achieve similar results. To obtain a complimentary copy of this report, please visit:

"Collaborative BI: Harnessing the Extended Enterprise to Boost Productivity" prepared by Michael Lock, Senior Research Analyst, for Aberdeen's Business Intelligence (BI) research practice, examines the connection between collaborative knowledge sharing and analytical activity. Based on direct feedback from end-users across the globe, the research demonstrates that Best-in-Class companies are leveraging collaborative tools and techniques to share decision context inside and outside their organizations, ultimately leading to substantially improved business performance. Increasingly, top companies are tapping into the brainpower that resides not only within their organization, but in various elements of their "extended enterprise," such as customers, suppliers, and distribution partners in order to set the right context around their information and enable better decisions. To obtain a complimentary copy of this report made available in part by Infor and QlikView visit:

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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