SOURCE: Aberdeen Group

Aberdeen Group

May 01, 2013 09:35 ET

Aberdeen Group Relaunches ERP Research Practice, Renamed "Business Planning and Execution"

New Name Reflects Emphasis on Enterprise-Level Applications Supporting Business Strategy, Process Design and Integration, Implementation

BOSTON, MA--(Marketwired - May 1, 2013) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced that it has renamed its "Enterprise Resource Planning (ERP)" research practice to "Business Planning and Execution (BPE)" to more accurately represent the practice emphasis on enterprise-level applications supporting business strategy, process design and integration, and implementation.

Specific topic areas addressed by the BPE research practice include Business Process Management (BPM), Enterprise Performance Management (EPM), Professional Services Automation (PSA), Project Management, ERP, as well as financial planning, budgeting, and forecasting.

"ERP originated in the manufacturing industry, but the business landscape has changed significantly since the concept and term were first coined," according to Nick Castellina, Senior Research Analyst, Business Planning and Execution. "ERP became the default term for application integration even as the concept expanded into industries and disciplines such as accounting and human resources. BPE reflects a broader range of activities across all industries." 

Research activities by the BPE research practice will examine industry trends surrounding enterprise-level applications, and the ways in which those tools can be used by senior executives and heads of Line-of-Business (LoB) to make better-informed, data-driven business and technology-acquisition decisions.

Working with Nick Castellina is Senior Research Associate Peter Krensky, who holds a Bachelor of Arts degree in History from Amherst College.

To obtain complimentary access to research from the Business Planning and Execution research practice, and other Aberdeen Group research practices, please register for AberdeenAccess® http://aberdeen.com/_aberdeen/app/latest-research/aberdeen-access.aspx.

About Aberdeen Group, a Harte-Hanks Company

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

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