SOURCE: Aberdeen Group

Aberdeen Group

May 17, 2016 08:00 ET

Aberdeen Group Teams Up With 10 Technology Partners to Provide Competitive Edge

Leading B2B Technology Companies ALC, Accutrend, DataStream, IMG, LakeB2B, List2U, Sales Element, Technology Advice, SBT Research, and VirtualDBS Join the Company's Growing List of Partners

BOSTON, MA--(Marketwired - May 17, 2016) - Aberdeen Group, the market leader for technology industry data, predictive analytics, and premium content, has announced an expanded partnership program aimed at providing world-renowned technology data, leads, analytics and content for the B2B technology industry.

ALC, Accutrend, DataStream, IMG, LakeB2B, List2U.com Marketing, Sales Element, Technology Advice, SBT Research, and Virtual DBS join existing partners such as Dun & Bradstreet and Worldata to offer their customers the Aberdeen Group content marketing and data technology platform.

The objective of the partnership program is to provide top technology marketing services businesses with the opportunity to build new products, drive more leads for their customers and arm their sales teams through premium content and a definitive technology data set. Aberdeen Group's partnership models come in a variety of shapes and sizes and include referral programs, online registrations for revenue share, co-selling, licensing data for products and integrated solutions.

"Our data is vetted and our content converts for a winning combination -- just ask our new partners," said Andrew Connelly, Aberdeen Group's Vice President of Business Development. "The Aberdeen Group Partner Program is designed to increase businesses' ability to sell their own solutions, increase their margins and drive more leads for their clients. Our unique content and data solution is like nothing else in the B2B technology space and will be an immediate differentiator for our partners."

"Technology companies today need unique data that fits their needs," said Brad Mitchell, CEO of VirtualDBS, an Aberdeen Group partner. "Aberdeen's data set delivers critical information such as number of computers, servers, storage terabytes, IT employees, IT budgets, behavioral insights and much more. This data along with qualified, budgeted IT leads and content marketing services, helps our sales team win more deals."

To learn more about Aberdeen Group's Partner Program, current partners, available solutions and more, click here.

About Aberdeen Group
Aberdeen Group provides technology sales and marketing with an unfair advantage in generating new business. With unsurpassed market intelligence built based on primary research with business practitioners and proprietary data on technology buyers, Aberdeen arms marketers and sellers with data, analytics and content to supercharge their results. Whether you choose to engage with us on a subscription or program basis, Aberdeen Group can provide you with the contacts and engaging content you need to succeed. Learn more at aberdeenservices.com.