SOURCE: Aberdeen Group

November 16, 2007 13:30 ET

Aberdeen Group Welcomes Noted Author Jeff Zabin as a Research Fellow

BOSTON, MA--(Marketwire - November 16, 2007) - Aberdeen Group, a Harte-Hanks company (NYSE: HHS), announced today that Jeff Zabin, a widely recognized thought leader in the area of customer management technology, has joined the firm as its first Research Fellow. Zabin's initial research focus will include such topics as brand monitoring, marketing dashboards, customer feedback management and event-triggered marketing, as well as the value of customer data management within the context of environmental waste reduction.

The co-author of two bestselling business books, "The Seven Steps to Nirvana" (McGraw-Hill, 2001) and "Precision Marketing" (Wiley, 2004), Zabin has written dozens of influential articles for trade magazines like Brandweek, CMO, Computerworld, DIRECT and Chief Marketer. His research has also been published in leading practitioner and academic journals, including the Journal of the Academy of Marketing Science.

Zabin is a frequent keynote speaker at business forums in North America and Europe. Recent audiences include the New England Direct Marketing Association, the Interactive Promotion Summit, the American Strategic Management Institute, the eMarketing Association, The Conference Board, the iMedia Brand Summit and ten local chapters of the American Marketing Association, as well as several MBA and executive education programs.

Zabin has consulted to some of the nation's largest brands on issues related to e-business strategy, customer centricity and precision marketing. He has also served on the advisory boards of several nonprofit organizations, including the Taproot Foundation, which engages marketing professionals in pro bono services, and the Kellogg Foundation's New Options initiative, which aims to leverage the unclaimed market value of the out-of-school youth population.

Prior to joining the Aberdeen Group, Zabin headed up product marketing and also led the thought leadership program for the Global Marketing Solutions division of Fair Isaac Corporation (NYSE: FIC) and served as Vice President of Marketing at Seurat Company, which was acquired by Fair Isaac in 2003.

"We are excited and pleased to announce that Jeff Zabin has joined Aberdeen as a Research Fellow for our Customer Management practice," noted Stephen Gold, President of Aberdeen Group. "His tremendous experience and knowledge of the space will provide valuable insight in the direction of our research as we continue to build upon the success of this practice."

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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