BOSTON, MA--(Marketwire - November 16, 2007) - Aberdeen Group, a Harte-Hanks company (
NYSE:
HHS), announced today that Jeff Zabin, a widely recognized thought leader
in the area of customer management technology, has joined the firm as its
first Research Fellow. Zabin's initial research focus will include such
topics as brand monitoring, marketing dashboards, customer feedback
management and event-triggered marketing, as well as the value of customer
data management within the context of environmental waste reduction.
The co-author of two bestselling business books, "The Seven Steps to
Nirvana" (McGraw-Hill, 2001) and "Precision Marketing" (Wiley, 2004), Zabin
has written dozens of influential articles for trade magazines like
Brandweek, CMO, Computerworld, DIRECT and Chief Marketer. His research has
also been published in leading practitioner and academic journals,
including the Journal of the Academy of Marketing Science.
Zabin is a frequent keynote speaker at business forums in North America and
Europe. Recent audiences include the New England Direct Marketing
Association, the Interactive Promotion Summit, the American Strategic
Management Institute, the eMarketing Association, The Conference Board, the
iMedia Brand Summit and ten local chapters of the American Marketing
Association, as well as several MBA and executive education programs.
Zabin has consulted to some of the nation's largest brands on issues
related to e-business strategy, customer centricity and precision
marketing. He has also served on the advisory boards of several nonprofit
organizations, including the Taproot Foundation, which engages marketing
professionals in pro bono services, and the Kellogg Foundation's New
Options initiative, which aims to leverage the unclaimed market value of
the out-of-school youth population.
Prior to joining the Aberdeen Group, Zabin headed up product marketing and
also led the thought leadership program for the Global Marketing Solutions
division of Fair Isaac Corporation (
NYSE:
FIC) and served as Vice President
of Marketing at Seurat Company, which was acquired by Fair Isaac in 2003.
"We are excited and pleased to announce that Jeff Zabin has joined Aberdeen
as a Research Fellow for our Customer Management practice," noted Stephen
Gold, President of Aberdeen Group. "His tremendous experience and knowledge
of the space will provide valuable insight in the direction of our research
as we continue to build upon the success of this practice."
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
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Contact Information: Media Contact:
Tracey Jones
Aberdeen Harte-Hanks
(925) 264-1838
Tracey.jones@aberdeen.com