SOURCE: Aberdeen Group

Aberdeen Group

February 09, 2012 10:15 ET

Aberdeen Publishes BI, Financial Management, Retail and Banking, IT Security Research

Research Examines SaaS BI Adoption, Predictive Analytic ROI, AP/AR Best Practices, Retail ERP Integration, Document Management

BOSTON, MA--(Marketwire - Feb 9, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Business Intelligence, Financial Management & GRC, Retail and Banking, and IT Security research practices.

"Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing," prepared by David White, Senior Research Analyst, Business Intelligence, and Trip Kucera, Senior Research Analyst, Marketing Effectiveness and Strategy, reveals the best practices sales and marketing organizations can adopt to maximize their return on investment (ROI) in predictive analytics. While data collected by the Aberdeen group in August 2011 found that companies using predictive analytics enjoyed a 75% higher click- through rate, and a 73% higher sales lift than companies that did not, new research shows that even among users of predictive analytics there are significant differences in the level of business performance achieved. These performance differences accrue from subtly different applications of technology, as well as different capabilities within the organization. To obtain a complimentary copy of this report, made available in part by IBM SPSS Predictive Analytics and Quiterian, visit:

Also prepared by David White, "SaaS BI: The Compelling Economics of Cloud-Based Analytics," is the second in a series exploring the growing adoption and maturity of SaaS BI. Based on data from Aberdeen's agile BI research (Agile BI: Three Steps to Analytic Heaven), this document highlights the economic benefits that can accrue from the adoption and use of Software-as-a-Service (SaaS) in comparison to traditional BI deployments. For example, organizations that took advantage of SaaS BI spent 40% less per user last year than those that did not. To obtain a complimentary copy of this report, please visit:

"Common Concerns and Shared Strategies: AP and AR Lessons from the Best-in-Class," prepared by Scott Pezza, Research Analyst for the Aberdeen Group Financial Management & Governance, Risk and Compliance (GRC) research practice, explores the accounts payable (AP) and Accounts Receivable (AR) functions that are at the heart of enterprise liquidity. Building on three previous studies -- Invoicing and Workflow (May 2011), The Order-to-Cash Cycle (July 2011), and E-Payables 2011 (September 2011) -- this report details the common challenges and strategies at play in AP and AR, while looking at the common technologies that lead to success in both areas. To obtain a complimentary copy of this report visit:

"ERP in Retail," prepared by Nick Castellina, Senior Research Associate, for Aberdeen's Enterprise Applications research practice, and Kevin Permenter, Research Associate for the Retail and Banking research practice, examines the ways in which leading retail organizations are integrating ERP into their daily operations. Aberdeen's 2011 ERP survey of retailers found that 83% are currently using ERP. Still, 93% of leading retail organizations use ERP, compared to 73% of all others, which shows that leading retail organizations have taken advantage of the benefits of ERP. These leaders are seeing 16% reductions in operating costs, a 10% improvement in inventory accuracy, and a 14% reduction in administrative costs. To obtain a complimentary copy of this report visit:

"Handling Paper in a Digital Age: The Impact of Document Management," written by Nathaniel Rowe, Senior Research Associate for Aberdeen's IT Security/Information Lifecycle Management research practices, discusses Best-in-Class actions for processing and managing physical documents. The report focuses on the struggles many industries are having with reconciling the words of digital and physical data, and how proper document management can address these pain points. Aberdeen's research shows that organizations that have invested in these solutions, and actively promote automation and data collaboration, are much more likely to report fast, low-cost document processing, and improved data visibility. To obtain a complimentary copy of this report, made available in part by Solgenia and Kofax, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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