SOURCE: Aberdeen Group

Aberdeen Group

March 08, 2012 15:45 ET

Aberdeen Publishes Business Intelligence, Global Supply, Communications, Data Management Research

Research Examines Embedded BI, Contract Lifecycle (CLM) Deployment, and Telecom Lifecycle Management

BOSTON, MA--(Marketwire - Mar 8, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Business Intelligence, Global Supply Management, Collaboration and Integrated Communications, and Enterprise Data Management research practices.

"Embedded BI: Boosting Analytical Adoption and Engagement," prepared by Michael Lock, Research Director, Technology Markets, Business Intelligence, investigates the growing use of business intelligence (BI) and analytical tools integrated or embedded within existing enterprise applications such as CRM or ERP. The research shows that an embedded approach to BI, when paired with a strong foundation of organizational capability and the right analytical culture, leads to a greater level of adoption and active use of BI capability. For top performing companies, this widespread acceptance and engagement in business analytics leads to measurable and repeatable business performance when it comes to key metrics such as process efficiency and employee productivity. To obtain a complimentary copy of this report, made available in part by Birst, Jaspersoft and Pentaho, visit:

"Drilling for Success in Contract Management: Addressing CLM in Upstream Oil & Gas," prepared by Constantine Limberakis, Senior Research Analyst for the Aberdeen Group Global Supply Management research practice, examines the unique pressures encountered in the world of managing contract in the upstream Oil and Gas industry. Due to these pressures and the complexities inherent in upstream and offshore projects, there is an increased need to improve visibility into contract management. Perhaps unlike any other industry, managing contracts in Oil and Gas requires deep knowledge of various jurisdictions globally, and insights into the unique legal differences within these jurisdictions for the purposes of managing issues such as: breach of contracts, gross negligence, and indemnity provisions. By implementing workflow solutions to collaborate with internal and external stakeholders, CLM can be a catalyst for building positive contractual relationships in an industry that is strife with risk and legal disputes. To obtain a complimentary copy of this report visit:

Cut Costs, Improve Service, Optimize Support: The Keys to Telecom Lifecycle Management, written by Hyoun Park, Research Analyst for Collaboration and Integrated Communications, explores how businesses have reduced telecom, network, and wireless expenses while maintaining the quality of these critical communications services for all employees. For a typical billion dollar company these costs can represent a $6 million dollar annual expenditure, and require three or more dedicated employees to manage. However, industry leaders, representing the top 30% of survey respondents, were able to reduce overall costs by 13%, and reduce support staff by 45%, while achieving more of their outage-based and financial service level agreements. To find out how leading organizations constructed strategies that reduced their telecom, network, and wireless total cost of ownership while meeting the needs of their end users, visit

"The Tortoise and the Hare: A Tale of Document Management in Insurance and Banking" written by Nathaniel Rowe, Research Analyst for Aberdeen's IT Infrastructure practice, takes a close look at two major document-centric industries. Aberdeen's research shows that, as in the well-known Aesop Fable, insurance companies are taking a slow and steady approach to document management, focusing on high levels of data accuracy and trust. Banking organizations, on the other hand, are racing forward, quickly adopting technologies to increase the speed of document capture and processing. In the real business world, however, the winner is not so easily determined. For a closer look at the benefits and pitfalls of each approach, and to obtain a complimentary copy of the research report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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