SOURCE: Aberdeen Group

Aberdeen Group

October 10, 2012 10:35 ET

Aberdeen Publishes Enterprise Applications, IT Security, and Customer Management Research

Research Examines ERP Selection, ERP in Wholesale and Distribution, Planning and Forecasting, Big Data Insight and Visibility, Sales Productivity

BOSTON, MA--(Marketwire - Oct 10, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Applications, IT Security, and Customer Management research practices.

"ERP Selection: Finding the Right Fit," one of three reports authored or co-authored by Research Analyst Nick Castellina, and Research Associate Peter Krensky, for the Aberdeen Enterprise Applications research practice, reveals that selecting the appropriate Enterprise Resource Planning (ERP) solution from among the numerous options on the market is a challenge for most organizations. ERP represents a serious investment for any organization and, because the outcome is vital to future success, the ERP selection process should be regarded as a top priority, with appropriate time and resources devoted to it. This report explores the strategies organizations are employing to find the right ERP solution that will provide the tools needed to thrive. To obtain a complimentary copy of this report, visit

Next from Castellina, "ERP in Wholesale and Distribution: Extending the Enterprise to Extend Profits" reveals that Enterprise Resource Planning (ERP) is currently used by 92% of wholesalers and distributors, unsurprising since wholesale and distribution organizations require tracking of wide ranges of products over widely dispersed distribution networks. These businesses can manage costs by working with the extended enterprise by communicating up and down the supply chain. The wholesaler or distributor focused internally is not going to be as effective as one that is working with supply chain partners to forecast demand, and provide products to customers when needed, at a competitive price. This report provides a guide for utilizing ERP to communicate internally and externally while cutting costs and extending profit margins. To obtain a complimentary copy of this report, visit:

Finally, "Improving S&OP with Planning and Forecasting Technology: An Integrated Look at Financial and Business Planning," also from Castellina, illustrates that the capability to conduct "what if" scenario analysis is an inherent part of effective financial planning, budgeting, and forecasting. When applied to Sales and Operations Planning (S&OP) initiatives, such capabilities can ensure that departmental resource requirements and output targets are consistently in-line with those projected by the CFO. This study describes how companies can align near-term operational resource requirements with long-term corporate financial objectives. To obtain a complimentary copy of this report, made available in part by BOARD and arcplan, visit:

In "Fighting Fraud with Big Data Visibility and Intelligence," Aberdeen Vice President and Research Fellow Derek Brink notes that although direct financial losses from fraud can vary significantly from one industry to another or in different parts of the world, the annual cost of fraud is substantial and the benefits of reducing it are very real. The problem is there is too much information -- and most of it in disparate stovepipes and silos. Manual processes to aggregate, correlate and analyze this information are costly in terms of both time and resources, and often result in human error and crucial missed connections. Next-generation predictive analytics solutions are solving the "big data" challenge, and providing enterprises with the visibility and intelligence needed for a more proactive and predictive approach to fighting fraud. To obtain a complimentary copy of this report from Aberdeen's IT Security practice, visit: To view an on-demand webcast featuring Aberdeen and IBM see:

The "Train, Coach, Reinforce: Best Practices in Maximizing Sales Productivity" research study by Peter Ostrow, Vice President & Research Group Director for the Aberdeen Sales Effectiveness research practice, details how top performing organizations are able to reach 15.4% year-on-year revenue growth while 83% of their sales reps hit their quota. One of the greatest drivers of sales training trends is the fact that today's buyers have also evolved into a more worthy "opponent," given their dramatically increased ability to research products and services as part of a "hidden sales cycle" before they engage with the professional sales representative. To obtain a complimentary copy of the report visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

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