SOURCE: Aberdeen Group

Aberdeen Group

July 13, 2011 10:05 ET

Aberdeen Publishes ERP, Data Governance, Customer-Centric Retail, Mobile Web App Research

Enterprise Applications, Retail and Banking, Wireless and Mobility, and Customer Management Technology Practices Publish Research

BOSTON, MA--(Marketwire - Jul 13, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Applications, Retail and Banking, Wireless and Mobility, and Customer Management Technology research practices.

"ERP in Manufacturing 2011: Defining the ERP Strategy" prepared by Kevin Prouty, Research Director, and Nick Castellina, Research Associate, of Aberdeen's Enterprise Applications practice, explores the recent discussion about how managing multiple ERP implementations has become an ERP strategy. Best-in-Class manufacturers are almost 2.5 times as likely as Laggards to have a standard ERP strategy. In addition, Best-in-Class manufacturers are over six times more likely than Laggards to have a multi-tiered ERP strategy. Additionally, Best-in-Class manufacturers derive an 18% reduction in inventory levels from their ERP implementations. To obtain a complimentary copy of this report, made available in part by Infor and Plex Systems, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7138&camp=2.

"Turbo-charge Your ERP System with High Quality Master Data," a research study authored by Nathaniel Rowe, Research Associate, Information Lifecycle Management practice at the Aberdeen Group, investigates the importance of Enterprise Resource Planning (ERP) systems and how top performing organizations are seeking ways to improve the effectiveness of these systems and to maximize the return on their investments. Aberdeen's research shows that organizations that have implemented data governance tools and integrated their master data management (MDM) and ERP systems saw a 20% reduction in operational costs and 22% reduction in administrative costs achieved as a result of their ERP implementation. These results were up to 10% better than organizations that did not have an MDM system at all. To obtain a complimentary copy of the report made available in part by Talend and Zynapse visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7236&camp=2.

Online retailers are under more pressure than ever before to increase revenue. In response, these companies are developing online shopping experiences that understand, and respond, to changing customer behavior. The research study "High Definition Digital Merchandising: Rise of the Revenue- and Customer-Centric Retailing Experience" written by Greg Belkin of Aberdeen's Retail and Banking research practice, covers the strategies and technologies online retailers are using to succeed in a complicated and challenging market. To obtain a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7157&camp=2.

"Opposites Attract: The Mobile Channel Unites Marketing and IT" prepared by Andrew Borg, Senior Research Analyst, Wireless and Mobility and Omer Minkara, Research Associate, Customer Management Technology practices, details how marketing organizations integrate B2C mobile web and mobile applications within their marketing campaigns and programs to drive a four-fold increase in marketing contribution to company revenue, as compared to non-users. The use of mobile apps provides companies with a precise tool to reach consumers where they live: in the mobile channel, with the right message, at the right time. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7263&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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