SOURCE: Aberdeen Group

Aberdeen Group

October 11, 2011 10:05 ET

Aberdeen Publishes HCM, ERP, Sales Effectiveness, Service Management, Wireless and Mobility Research

Research Examines Video Interviewing, ERP Integration, Sales Training, Warranty and Contract Management, B2E Mobile Applications

BOSTON, MA--(Marketwire - Oct 11, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Human Capital Management, Enterprise Applications, Sales Effectiveness, Service Management, and Wireless and Mobility research practices.

"Straight to Video: Talent Acquisition Strategies Innovate the Casting Call," prepared by Mollie Lombardi, Research Director for the Aberdeen Human Capital Management research practice, provides an in-depth view of video technology in the talent acquisition process for employing more effective, cost-efficient methods of attracting top-quality talent in the workforce. Additionally, the report includes metrics detailing the impact of video-enabled technology in the hiring process, solutions that result in higher productivity levels and stronger employee performance and engagement. The report examines the various methods of video interviewing, both the real-time, synchronous option and the recorded, asynchronous approach, and how both are utilized within the hiring process. The study concludes how the use of video portals in the interview process results in substantial cost and timesavings, favorable applicant experiences, and overall management satisfaction. To obtain a complimentary copy of this report, made available in part by Hire Vue and Montage Talent, please visit

"ERP in Wholesale and Distribution," prepared by Nick Castellina, Senior Research Associate for the Aberdeen Enterprise Applications research practice, examines the ways in which leading wholesalers and distributors are integrating ERP into their daily operations. Aberdeen's 2011 ERP survey found that 83% have already implemented ERP, using it to track the logistics of their business, and using the data that ERP provides to make better decisions while cutting costs. As a result, leaders are seeing 17% reductions in operating costs, a 16% improvement in complete and on-time delivery, a 10% reduction in inventory, and a 22% improvement in cycle time from order to shipment. To obtain a complimentary copy of this report made available in part by Avanade and Infor visit:

The "Sales Training 2011: Uncovering How the Best-in-Class Sustain, Reinforce and Leverage Best Selling Practices" research study by Peter Ostrow, Research Director for the Aberdeen Sales Effectiveness research practice, details how 87% of the sales reps in top performing organizations achieved their annual quota. "While we have seen companies continuing to express doubt in the economic recovery, they continue to enhance their sales training spend regardless of budget cuts or travel restrictions. In fact, all companies on average increased their year-to-year sales training expenditure, and they plan to continue doing so," says Ostrow. To obtain a complimentary copy of the report made available in part by Holden International, BayGroup International, and Miller Heiman, Carew International, Richardson, visit:

The "Enterprise B2E Mobile App Strategies: Design, Build, Deploy, Manage and Support" research report, authored by Andrew Borg, Senior Research Analyst for Aberdeen's Wireless & Mobility research practice, uncovers how employee-facing B2E (Business-to-Employee) mobile applications ("apps") are transforming business processes: accelerating time-to-decision, increasing operational efficiency, and improving workforce productivity. For example, top-performing organizations saw a 42% improvement in operational efficiency and a 38% increase in workforce productivity, over 3-times the improvement of all others. The report provides a roadmap for organizations looking to put B2E mobile app best practices to work in their organization. To obtain a complimentary copy of this report, made available in part by Apperian and BoxTone, please visit:

"Warranty and Contract Management 2011: Intersection of Revenue Creation and Customer Service," by Aly Pinder Jr., Senior Research Associate for the Aberdeen Service Management research practice, highlights how leading organizations have driven increased revenue opportunities and enhanced customer service through improved warranty and contract management. Top performers reported an 89% average customer retention rate as compared to 51% for all others by efficiently managing warranties and service contracts. Not only are top performing organizations driving improved retention via warranties and contracts, but have also achieved a 90% contract renewal rate further highlighting the importance of these tools to drive future revenue streams. To obtain a complimentary copy of this report please visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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