SOURCE: Aberdeen Group

Aberdeen Group

August 11, 2011 10:05 ET

Aberdeen Publishes Human Capital Management, Retail and Banking, and Business Intelligence Research

Topics Include Retail Talent Supply Chain and Retail Store-Level Workforce Management, and Transitioning From Static Reports to Dashboards

BOSTON, MA--(Marketwire - Aug 11, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Human Capital Management, Retail and Banking, and Business Intelligence research practices.

In the "Managing the Talent Supply Chain in Retail, report by Mollie Lombardi," Research Director of Aberdeen's Human Capital Management best practices for sourcing, selecting, engaging and retaining employees to help retailers manage the flow of talent through their organizations are highlighted. The report includes information on strategies, processes and technologies that help retail organizations improve revenue, customer satisfaction, and employee performance in the near and long-term. To obtain a complimentary copy of this report visit:

"Next Generation Retail Store-Level Workforce Management Strategies: It's All About the Customer" is authored by Aberdeen's Sahir Anand, VP/Principal Analyst, and Jayson Saba, Research Analyst for Aberdeen's Retail & Banking and Human Capital Management practices respectively. The report details customer-centric workforce management strategies, competencies, and systems that companies can use to achieve new customer wins, retention, and revenue gain in the stores. "An inflationary economy, slower-than-expected growth in consumer spending, and the rise of shopping alternatives have pressured brick-and-mortar retailers to differentiate themselves through customer service. Not surprisingly, the top pressure driving retail investments in Workforce Management (WFM) is changing customer demands and expectations. Meanwhile, static and redundant WFM store practices result in declining employee productivity, and in practices that are less customer-centric," explains Anand. Research data reveals that to improve in-store customer engagement, top retailers are more tightly integrating their stores' WFM modules, using mobile WFM, and updating to non-legacy approaches. To obtain a copy of this report visit:

"Migrating from Reports to Dashboards: Upgrading your Business Intelligence" authored by David White, Senior Research Analyst, Business Intelligence, examines why organizations should consider making the transition from legacy static reports to the more visual and interactive method of accessing management information in dashboards, and how to get started. Almost all Best-in-Class enterprises use dashboards (95%), compared to just over half (55%) of all other organizations. This leads to more employees using BI data and increased access of that information. Organizations using dashboards report better business results including an operating profit margin of 22%, compared to 13% for other organizations that use dashboards less frequently. To obtain a complimentary copy of this report visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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