SOURCE: Aberdeen Group

Aberdeen Group

July 17, 2012 10:05 ET

Aberdeen Publishes Service Management, Enterprise Apps, Business Intelligence, and GSM Research

Research Examines Mobile Tool Use, Project Management, Agile BI, Meetings Management, Master Data Management

BOSTON, MA--(Marketwire - Jul 17, 2012) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Service Management, Enterprise Applications, Business Intelligence, and Global Supply Management research practices.

"Field Service 2012: Mobile Tools for the Right Technician" prepared by Sumair Dutta, Research Director of Aberdeen's Service Management Practice, examines how service and manufacturing organizations are using mobile tools to equip and empower their service workers with information needed to effectively complete service work. With the aid of these tools leading organizations are not only experiencing improvements in productivity and efficiency, but are also seeing near double-digit improvements in customer satisfaction. To obtain a complimentary copy of this report, made available with the support of Cognito, SageQuest, IFS, ViryaNet, and Intermec, visit:

"Project Management in Professional Services: Managing People for Profits" prepared by Nick Castellina and Nuris Ismail, Research Analysts, and Peter Krensky, Research Associate, in Aberdeen's Enterprise Applications research practice, indicates that professional services organizations face considerable challenges when it comes to effectively managing people and technology to deliver projects to clients on-time and on-budget. Professional services projects have embedded risks that can lead to setbacks. Specialized skillsets become valuable commodities that must be managed intelligently. Top performing organizations are implementing a set of capabilities designed to efficiently allocate scarce resources and enhance collaboration, both internally and with clients. This report illustrates strategies for managing the challenges of cost, time, and quality that must be overcome to offer professional services that provide customers with a high return on investment (ROI). To obtain a complimentary copy of this report, made available in part by KeyedIn Solutions,, and AtTask, visit:

"Agile or Fragile? Your Analytics, Your Choice," authored by David White, Senior Research Analyst for Aberdeen's Business Intelligence (BI) research practice, finds that in order to decrease time-to-information and time-to-decision amid increased data volumes, leading organizations are expanding the envelope of self-service BI (agile BI), while other organizations are playing catch-up. Ninety percent (90%) of Best-in-Class companies automate the creation and distribution of routine information, while only 60% of Laggards do so. Likewise, almost three times as many Best-in-Class companies enable business managers to tailor dashboards compared to Laggards (65% vs. 22%). Moreover, 38% of Best-in-Class companies also ensure that business users take more of a driving role in analytics projects, including building agile BI tools, such as dashboards. In short, to achieve agile BI, it is imperative that IT organizations automate and standardize as much as possible, while simultaneously relinquishing as much control as possible to business users. To obtain a complimentary copy of this report, made possible in part by Domo, NeutrinoBI, Birst, and Board, visit: .

"Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management" prepared by Christopher J. Dwyer, Senior Research Analyst for the Aberdeen Global Supply Management research practice, finds that the contemporary strategic meetings management program (SMMP) has evolved in scope with the realization that costs related to corporate meetings and events encompasses over 9% of the average organization's total budget. The study discusses the modern notion of "engagement management" as an evolution of events management, as more and more organizations are focused on engaging attendees beyond the traditional measures of a corporate meeting. The new report also highlights the growing importance of end-to-end strategic meetings management technology, the rise of mobile applications within this category, and the value of leveraging social media to improve attendee engagement. To obtain a complimentary copy of this report, made available in part by Certain Software, Cvent and Maxvantage, visit:

"The Business Value of Product Data: The Importance of MDM and PIM Systems," authored by Nathaniel Rowe, Research Analyst for the Aberdeen Business Intelligence research practice, discusses the role data plays in bringing a product to market, from design to manufacturing to shipping to retail outlets. Regardless of where a particular company sits along the product development lifecycle, keeping product data consistent, well managed and accurate is an essential part of efficient, reliable business practices. Aberdeen's May 2012 research study on master data revealed that organizations that had invested in Master Data Management (MDM) systems or Product Information Management (PIM) tools were able to ensure higher levels of data quality both to internal employees and external business partners. By supplementing these systems with other tools and data management best practices, they outperformed their peers in critical areas of product delivery, product sales and customer satisfaction. To obtain a complimentary copy of this report, made available in part by Riversand and Stibo, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

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