SOURCE: Aberdeen Group

Aberdeen Group

December 16, 2010 11:00 ET

Aberdeen Releases New Research Into Data Deduplication and Its Importance to Controlling the Rising Cost of Storage

Research Finds Strong Correlation Between the Rise in Application Virtualization and the Dramatic Rise in the Demand for Storage Capacity

BOSTON, MA--(Marketwire - December 16, 2010) - Aberdeen has found that companies that virtualize most, if not all their applications and use remote locations for disaster recovery data protection gain greatly from using data deduplication technologies. The report The Case for Data Deduplication in Highly Virtualized Environments, announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), features research based on a survey of the virtualization practices of almost 200 worldwide companies. Virtualization and Disaster Recovery (DR) practices create multiple copies of identical data. By deduplicating across databases the amount of raw physical storage required by a corporation is greatly reduced. Aberdeen's recent research report, "The Case for Data Deduplication in Highly Virtualized Environments," shows companies leading in the deployment of virtualization technology employ data deduplication at three-times the rate of average companies. 

Aberdeen's research found:

  • Sixty-seven percent (67%) of leading companies utilize data deduplication technology. Only 25% of other companies make use of this capability.
  • One half of highly performing organizations have virtualized most, if not all their applications. This gives them superior application mobility, provisioning and protection from server failures. 
  • Fifty-seven percent (57%) of superior performing organizations replicate data to remote locations. As this creates multiple copies of identical data, deduplication products compress the files and reduce the amount of physical storage required.

"Every survey we do identifies that the number one pressure on IT managers is meeting the organization's requirements for more physical storage capacity," says Dick Csaplar, Senior Research Analyst and author of the study. "Data deduplication technology can reduce greatly the demand for physical storage by identifying and compressing redundant data."

A complimentary copy of this report available at:

Visit for additional access to complimentary IT Infrastructure Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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