SOURCE: Firepond

September 05, 2007 17:29 ET

Aberdeen Research Report on "Sales Effectiveness: Getting Sales Back to Selling"

New Study Sponsored by Firepond Shows Technology, Sales Management at the Center of CRM Strategies, Capabilities and Enablers Used by Best-in-Class Companies to Improve Sales Effectiveness and Productivity

FRAMINGHAM, MA--(Marketwire - September 5, 2007) - Firepond, Inc. (OTCBB: FPND) today announced the complimentary download of an Aberdeen Group research report titled "Sales Effectiveness: Getting Sales Back to Selling." The report reveals the strategies used by best-in-class companies to achieve high bid-to-win performance, quality orders/quotes, and improvements in lead-to-opportunity conversion rates.

In June 2007, Aberdeen surveyed over 200 companies to identify the strategies, capabilities and enablers that best-in-class companies use to improve sales effectiveness and productivity. The research finds that leading companies have focused on both the sales management process as well as tools designed to increase the ability of the sales representatives to achieve quotas and increase productivity.

Companies that reach best-in-class status have successfully overcome common issues such as long sales cycles and low sales productivity. Firepond's flagship product, Firepond CPQ™ OnDemand, helps companies implement the strategies needed to be best-in-class including:

--  A streamlined configure-price-quote process.
    
--  A product configurator that reduces the time to build, price and
    present quotes from hours to minutes.
    
--  A central repository of product data that ensures salespeople are
    always using the latest information. This repository also improves
    salesperson knowledge of the current product offerings.
    
--  A standardized proposal generation process.
    

The URL to the complimentary research report is http://www.aberdeen.com/link/sponsor.asp?spid=30410869&cid=4115

About Firepond, Inc.

Firepond, Inc. is the leading provider of a multi-tenant, on-demand Configure-Price-Quote™ application that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy, improved proposal generation time and high user acceptance. Product data is maintained using Firepond's Product Data Manager™ that features a highly visual and easy to use interface and powerful data import utilities. Firepond is headquartered in Newton, Massachusetts. For additional information about Firepond CPQ™ OnDemand visit www.firepond.com or call 1-866-UCONFIG.

Forward-Looking Statement

This press release may contain forward-looking statements that involve risks and uncertainties, including statements regarding our business strategy and development plans, plans for entering into new businesses, anticipated sources and uses of funds and other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Because these forward-looking statements involve risks and uncertainties, actual results could differ materially from those discussed in this press release. These risks and uncertainties are described in greater detail in the reports that we file with the Securities and Exchange Commission. Our actual results, performance or achievements may vary materially from those expressed or implied in any forward-looking statements. All forward-looking statements reflect our beliefs and expectations as of the date of this press release and should not be relied upon as representing our views as of any subsequent date. While we may elect to update these forward-looking statements publicly at some point in the future, we specifically disclaim any obligation to do so, whether as a result of new information, future events or otherwise.

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