BOSTON, MA--(Marketwire - October 13, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), today announced the
availability of the latest in its series of interactive assessment tools,
completed in partnership with RSA, The Security Division of EMC. The
RSA Data Loss Prevention
Assessment Tool is designed to help end-user organizations quickly
diagnose their current capabilities for safeguarding critical data, and to
offer personalized recommendations for improvement.
Aberdeen's online assessment tools leverage the findings from Aberdeen's
benchmark research methodology,
which evaluates the business pressures, strategic actions, current
capabilities, and current use of enabling technologies that together
describe an organization's approach to a specific business process. Based
on selected performance metrics, Aberdeen produces a standard competitive
framework such that all companies participating in the benchmark study fall
into one of three maturity classes: Best-in-Class (top 20%), Industry
Average (middle 50%) or Laggards (bottom 30%).
In an online assessment tool, each individual respondent answers multiple
questions, and is then provided with an assessment of whether they are most
like the Best-in-Class, Industry Average, or Laggards based on Aberdeen's
prior benchmark research. This is exactly what the thousands of readers of
Aberdeen's research reports do on a monthly basis: they use the maturity
class framework to assess themselves against the benchmark data, and gain
fact-based insights into how they can make improvements.
"RSA has a long tradition of thought leadership in the data security space,
which continues with its support for this new interactive assessment tool
for preventing data loss," said Adam Hollander, business unit director for
interactive assessment tools, Aberdeen Group. "Aberdeen is pleased to
leverage our growing body of research in data security in support of this
new tool, which provides our end-user community with a new and easy-to-use
option to gain insights into best practices and Best-in-Class performance."
Access to the
RSA Data Loss
Prevention Tool is complimentary, but requires that a login and
password be provided from RSA. To obtain complimentary access to the tool,
please visit
www.rsa.com/dlp or email
dlpinfo@rsa.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Adam Hollander
Aberdeen Harte-Hanks
(617) 854-5290
Adam.Hollander@aberdeen.com