SOURCE: American Business Media

American Business Media

October 14, 2009 16:49 ET

ABM Unveils 2009 CEBA Award Winners in Adweek, Brandweek

Gyro:HSR Takes Home Grand CEBA

NEW YORK, NY--(Marketwire - October 14, 2009) - Gyro:HSR was honored with the coveted Grand CEBA Award for their John Deere Construction "High Speed Dozer Launch Event" campaign, ABM announced in a special Adweek and Brandweek insert (www.americanbusinessmedia.com/images/abm/CEBA/cebaFinal.pdf) featuring the winners of the 2009 Creative Excellence in Business Advertising (CEBA) Awards (http://ceba-awards.com/).

All 2009 CEBA Award winners and finalists are showcased in the insert, celebrating outstanding b-to-b communications achievements in digital media, publications and face-to-face events.

Gyro:HSR also took home a CEBA Award in the "Face-to-Face" category for the John Deere campaign, which combines in-person events with multi-media elements, proving that converging your communications in today's integrated media environment is a necessity.

"We are delighted to present the Grand CEBA Award to Gyro:HSR and John Deere," said Gordon T. Hughes II, ABM president and CEO. "Today more than ever, these prestigious advertising awards (http://ceba-awards.com/) recognize the innovative marketers, like John Deere, who understand the power of b-to-b (www.americanbusinessmedia.com/abm/Default.asp) and have boldly chosen to advertise during these times of economic uncertainty, as well as the agencies, like Gyro:HSR, that have brought their messages to life with outstanding creativity."

Advertising and marketing industry judges Christoph Becker, Gyro:HSR; Mark DiMassimo, DiMassimo Goldstein; Dave Moore, McCann-Erickson New York; and Tom Stein, Stein Rogan + Partners, poured over hundreds of entries to select the recipients.

The 2009 CEBA Award winners and finalists can be viewed in ABM's virtual gallery at www.CEBA-Awards.com.

The CEBA Awards draw hundreds of entries each year and enhance relationships between advertisers, agencies and publishers; they've become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies.

The 2009 CEBA Award winners are:

CATEGORY 1: Single Ad -- Page or Less
Annual media budget of less than $100,000

Agency Name: R & R Partners INC
Advertiser: Las Vegas CVA
Name of the Ad: Only Vegas
Publication: Meeting News

CATEGORY 2: Single Ad -- Spread or Larger
Annual media budget of less than $100,000

Agency Name: Kohnke Hanneken, Inc
Advertiser: Nurture by Steelcase
Name of the Ad: Let's Make Sure it Stays Private
Publication: Contract Magazine

CATEGORY 3: Single Ad -- Inserts, pop-ups, foldouts & spectaculars,
gatefolds and multi-units
Annual media budget of less than $100,000

Agency Name: Love and War
Advertiser: EMI Music Publishing
Name of the Ad: Songwriters Daily. Extra! Extra!
Publication: Billboard Magazine

CATEGORY 4: Campaign (a series of at least three ads)
Annual media budget of less than $100,000

Agency Name: Shamir Insight, Inc.
Advertiser: Shamir Insight, Inc.
Name of the Ad: Keeping Your Attention
Publication: Eyecare Business

CATEGORY 5: Single Ad -- Page or Less
Annual media budget of $100,000 or more

Agency Name: Doremus
Advertiser: Knight
Name of the Ad: What Liquidity Can Do
Publication: Wall Street & Technology

CATEGORY 6: Single Ad -- Spread or Larger
Annual media budget of $100,000 or more

Agency Name: Martin Williams
Advertiser: Marvin Windows and Doors
Name of the Ad: P. Allen Smith
Publication: Architectural Digest

CATEGORY 7: Single Ad -- Inserts, pop-ups, foldouts & spectaculars,
gatefolds and multi-units
Annual media budget of $100,000 or more

Agency Name: McCormick Company
Advertiser: Pioneer Hi-Bred International, Inc.
Name of the Ad: Pioneer Y Series Insert
Publication: Farm Journal Magazine

CATEGORY 8: Campaign (a series of at least three ads)
Annual media budget of $100,000 or more

Agency Name: Gyro:HSR
Advertiser: Pitney Bowes, Inc.
Name of the Ad: There's a lot more here than you think
Publication: BusinessWeek

CATEGORY 9: Integrated Media Campaign
Annual media budget of less than $100,000

Agency Name: Meister Media Worldwide
Advertiser: OmniSTAR
Name of the Ad: Omnistar -- The Global Positioning System
Publication: Precision Ag Special Reports

CATEGORY 10: Integrated Media Campaign
Annual media budget of $100,000 or more

Agency Name: BBDO NY and Goodby, Silverstein & Partners
Advertiser: GE
Name of the Ad: GE's Smart Grid
Web Site: www.ScientificAmerican.com

CATEGORY 11: Digital Media
(No media budget breakdown)

Agency Name: BBDO NY
Advertiser: GE Corporate
Name of the Ad: GE "Pluck"
Web Site: www.ScientificAmerican.com

CATEGORY 12: Face-to-Face
(No media budget breakdown)

Agency Name: Gyro:HSR
Advertiser: John Deere Construction
Name of Event: John Deere Construction High Speed Dozer Launch Event

CATEGORY 13: Custom Media
(No media budget breakdown)

Agency Name: Lionsgate
Advertiser: Advertising Age
Publication: Retro Advertising Age based on a Mad Men custom project

About American Business Media:

Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online b-to-b titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.

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