SOURCE: American Business Media

American Business Media

March 03, 2009 17:19 ET

ABM's Digital Velocity Showcases New Model for Events

Half-Day Program Attracts Attendees In-Person and Online

NEW YORK, NY--(Marketwire - March 3, 2009) - American Business Media launched a new business model for its professional development programs this morning, as the Association's Digital Velocity 2009 (http://www.americanbusinessmedia.com/assnfe/ev.asp?ID=153) was streamed live from ABM Headquarters in New York City... all at no cost for ABM members.

Approximately 50 b-to-b media professionals gathered at ABM's offices for the half-day program; more than 40 locations, both domestic and international, registered for the live webcast, many of which had multiple people viewing.

Digital Velocity 2009 featured keynote addresses from John Yemma, editor of The Christian Science Monitor, and Peter Hahn, manager of integrated marketing for BearingPoint, as well as an interactive roundtable discussion. Additionally, ABM's offices were transformed into an exhibit hall, featuring sponsored "Technology Solutions Showcases."

Yemma's keynote focused on the ways in which media professionals are recognizing the industry's fundamental changes and rapidly responding. He discussed exactly how The Monitor, a century-old newspaper with seven Pulitzer Prizes to its name, made the decision to end print daily distribution and, more importantly, transition into the online space.

Hahn continued the digital discussion with a look into the recent trend of marketers creating their own media properties. Citing examples of BearingPoint's initiatives with blogs and social media, he discussed some of the challenges faced by marketers today, including the production of high-quality content which can be leveraged across new media platforms to increase awareness, generate qualified leads and differentiate their firms as thought leaders.

The program wrapped up with an interactive roundtable discussion on three hot-button digital media topics affecting the b-to-b industry: driving digital revenue, lead generation and the risks/benefits of investing in emerging technologies.

ABM will continue to deliver Digital Velocity 2009 to desktops around the world. Today's session will be archived for on-demand viewing and additional content from the event will be featured in an upcoming series of webinars.

About American Business Media:

Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.

Contact Information

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    Kate Patton
    Managing Editor
    American Business Media
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