SOURCE: Briggs & Riley

March 05, 2012 08:00 ET

Abracadabra: Briggs & Riley Luggage Introduces Bag That Plays "Presto Chango" Into Different Sizes Based on What You Pack

The Magic of Travel Is Back, in "Any" Size You Want

HAUPPAUGE, NY--(Marketwire - Mar 5, 2012) - Now you see it: it's big enough to hold all your day and evening clothes for a week-long business trip to various climates. Now you don't: it's small enough to slide into the already-jam-packed overhead compartment.

No magic wand required. Briggs & Riley, who is already acclaimed for beautifully engineered, durable suitcases, is now empowering travelers with the next generation of lightweight luggage -- whose size they can customize. Compressing down or expanding up based on exactly what is packed; this innovation is Briggs & Riley's version of the new normal -- or as they call it, the New Baseline. No more zippered expansion! Meet the luggage collection that once it's packed and zipped closed, compresses to fit around your belongings, adjusting to how much or how little expansion you actually need. Briggs & Riley's flagship Baseline Collection is packing perfected, changing the game for travelers in the know.

Integrated into the bag's expandable frame is some inconspicuously brilliant engineering: a mechanism which allows the frame of the case to expand and then shrink back down to conform to your belongings. While packing, simply release the latch, expand bag to its fullest size and load up. When you're done, zip shut the bag as you have always done and then push down -- no more sitting on your suitcase -- and watch it mold to the size of your clothes.

In the era of baggage check fees and overhead-compartment turf wars, the practical benefits to this shrink-to-fit brilliance are clear. Save money on the way to your destination by packing in the fewest amount of bags, and have the extra space you'll need for the souvenirs for the trip back home. Your needs change, so your bag changes with them. After all, we now have smart cars and smart phones, why not smart luggage?

Naturally, because it's a Briggs & Riley, all bags are covered with an unconditional lifetime performance warranty. Among other new features in the newly redesigned Baseline Collection for 2012 are: an extra wide gusseted front zippered pocket so travelers can easily access items inside, a lighter, stronger Outsider® handle for wrinkle-free flat packing inside, beefed up corner guards to protect the bag, and a newly tethered add-a-bag strap, eliminating loss or misplacement of this small yet important tool. It's exactly the kind of innovation you can expect from Briggs & Riley. Briggs & Riley's re-engineered Baseline Collection will be available in stores and on August 2012.

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About Briggs & Riley Travelware
Briggs & Riley Travelware is known for innovation and design excellence. Having invented the first wheeled luggage and the outside handle system, Briggs & Riley takes credit for many firsts in the industry and consistently re-designs to meet every traveler's need. Briggs & Riley's 2010 introduction of the new BRX Adventure collection immediately won Gear of the Year Awards from National Geographic Traveler and Men's Journal. The company's wide variety of check-point friendly and high performance luggage and business cases remain light weight while keeping critical functions and features that frequent travelers rely on. The maximum durability and superb value of pieces come with Briggs & Riley's best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline. Visit to view all of our collections and learn about our latest products and store locations. Follow us on Twitter and Facebook; http://twitter@briggsandriley, Briggs & Riley on Facebook for announcements on specials, promotions and new products.

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