SOURCE: Figliulo & Partners

Figliulo&Partners

January 14, 2016 11:00 ET

AC Hotels by Marriott Names Figliulo&Partners First-Ever Global Agency of Record

NEW YORK, NY--(Marketwired - January 14, 2016) - AC Hotels by Marriott, Marriott International, Inc.'s new upper-moderate-tier, design-led lifestyle brand, announced today the appointment of NYC-based Figliulo&Partners (F&P) as its global agency of record (AOR) following a competitive review. F&P will handle all positioning and branding responsibilities for the lifestyle brand, one of 19 within Marriott International's global portfolio.

"We chose F&P because of their strategic thinking, breakthrough creativity and commitment to innovation," said Dan Vinh, VP Global Marketing, Lifestyle Brands at Marriott International. "We are excited to work with F&P to create experiences that inspire creativity for the next-gen traveler."

AC Hotels celebrates the beauty of classic modern designs with its European soul and Spanish roots, born from the signature vision of renowned hotelier Antonio Catalan, who founded the brand in 1998 and grew it into one of the most well respected hotel brands in Spain. Following its success in Europe, a joint venture was formed with Marriott International in 2011, which launched AC Hotels by Marriott into France, Italy, Portugal, Denmark and the U.S. The brand, which currently offers a global portfolio of more than 80 hotels, is on a significant growth trajectory, with more than 50 additional locations slated to launch over the next several years, 22 of which are expected to launch in 2016.

The appointment of F&P as AOR supports AC Hotels' stateside expansion and their focus on creating premium design properties at an unusually smart value. The agency's first work for AC Hotels by Marriott is anticipated to launch in Q1 2016 across a variety of lifestyle and business outlets, including print, out-of-home, video, digital, social and mobile.

"As entrepreneurial thinkers and creative risk takers ourselves, we understand Marriott's intention behind AC Hotels by Marriott. They are doing something different in their category," said Mark Figliulo, Founder and CEO of Figliulo&Partners. "We had immediate chemistry based on the belief that good design improves lives."

AC Hotels by Marriott is the latest win for F&P and joins a roster of clients across several industries. Earlier this year, the agency was named Creative AOR for Virgin Atlantic Airlines and recently won AOR duties for Carnival Cruise Line's ultra-luxury, small ship cruise line Seabourn.

About AC Hotels by Marriott

AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. The brand currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada and Latin America. AC Hotels by Marriott debuted its first U.S. location in November 2014 in the iconic Cotton Exchange Building in New Orleans, followed by AC Kansas City in March 2015, AC Hotel Washington D.C. at National Harbor in April 2015, AC Chicago in May 2015, and AC Hotel Miami Beach in June 2015. For more information, visit http://achotels.marriott.com.

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About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

NOTE: The statements about the expected future growth of AC Hotels by Marriott are "forward-looking statements" within the meaning of federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.'s most recent quarterly report on Form 10-Q; any of which could cause actual results to differ materially from those expressed in or implied by our statements. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Figliulo&Partners

Figliulo&Partners creates brand stories for the information age. Brands are cultural decision-making tools and, in today's world, people are overloaded with information, which impedes decision-making. F&P's mission is to inform and empower the Undecided consumer by using all forms of data, information and intelligence to tell surprising brand stories that sway consumer decisions. A boutique alternative to the traditional agency model, F&P was founded by creative industry veteran Mark Figliulo and attracts creative thinkers, entrepreneurs and innovators. The agency prizes its talent -- brilliant individuals who love what they do and combine the best of brand thinking and digital methodologies -- and in 2015, it ranked #4 on Advertising Age's 50 Best Places to Work in Advertising & Media list. To learn more, visit www.figliuloandpartners.com.

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