SOURCE: Moovweb


July 08, 2013 12:00 ET

AC Lens Selects Moovweb to Deliver Mobile-Optimized Optical Products Site

SAN FRANCISCO, CA --(Marketwired - July 08, 2013) - Moovweb today announced that AC Lens, an online retailer of contact lenses, prescription eyeglasses, designer sunglasses, and eye care products, has launched a new smartphone-optimized site powered by the Moovweb mobile platform. The new site was designed to streamline the consumer experience, providing a fast, easy way to browse, compare, purchase, and track optical products anytime, anywhere. 

As one of the first online contact lens retailers, AC Lens has been selling contact lenses online and via mail order since 1996. They began to see a strong growth in site visits through mobile devices but were not seeing mobile conversion rates match that of the desktop and tablet.

"Moovweb's platform made all the difference in our selection of a partner," said Brian Frank, vice president of Business Development for AC Lens. "Along with a beautiful design, we needed a platform that enabled fast time to market and a solid foundation for continuous improvement."

Moovweb empowers companies to leverage all of their existing website assets, user flows, integrations and business logic to deliver fully responsive mobile experiences in days, not months and drives radically improved business agility as future mobile innovations are accelerated. For the first time, Moovweb enables companies to unify their investments in the web and mobile, saving time and money. The cloud-based Moovweb platform currently powers more than 15 billion mobile page views every year for many of the world's leading companies, making it one of the busiest on the planet.

"Companies can no longer afford to think about mobile as separate from their web presence," said Mitch Bishop, CMO of Moovweb. "AC Lens is a good example of a forward thinking company that is investing in a unified set of web assets that gets presented seamlessly in compelling ways no matter what the end point. This will allow them to innovate much faster, creating real competitive advantage."

About Moovweb
Moovweb's vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through mobile. Developers, design agencies and systems integrators use the platform to create compelling mobile sites and native apps in unprecedented time that are completely integrated with a business's core infrastructure. The Moovweb platform is one of the world's busiest, with more than 12 billion mobile pages transformed for some of the world's largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.COM, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico's, Sharpie and dozens of others. Moovweb is headquartered in San Francisco, with offices in New York and London.

About AC Lens
AC Lens is a leading online retailer of contact lenses, prescription eyeglasses, designer sunglasses, and eye care products allowing shoppers to purchase all of their vision care needs in one location at industry low prices. AC Lens offers many customer friendly features and policies including un-biased customer product reviews, 360 degree image rotations and zoom, quick re-order options, a blog with vision care and eye fashion advice, and a 365 day return policy.

Moovweb® is a registered trademarks of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

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