SOURCE: Widen Enterprises, Inc.

Widen Enterprises, Inc.

May 27, 2015 07:00 ET

AC Lens Selects Widen Media Collective as Central Repository for Marketing Assets

Online Optical Retailer Implements Digital Asset Management Solution to Organize and Distribute Videos, Logos and Image Files

MADISON, WI--(Marketwired - May 27, 2015) - AC Lens, an online retailer of optical products including contact lenses, eyeglasses, and other optical products has selected the Widen Media Collective for its digital asset management (DAM) needs. As one of the fastest growing optical retailers in the world, AC Lens ships to all 50 US states as well as Europe, South America and Asia. They will use Widen's DAM solution to centralize asset storage and distribution with internal groups and external vendors.

AC Lens' low prices and dedicated, personalized customer service spawned rapid growth in a very short amount of time. After seeing a demonstration of a digital asset management system at a marketing conference, AC Lens recognized that by utilizing a DAM system, they could manage their rapidly growing digital asset library and user base; ultimately streamlining their workflow process.

"People were always asking me for a logo in a specific size," said Elizabeth Cale, digital content lead at AC Lens. "It was really a time-suck for everyone involved to try to find assets and resize them. We realized DAM could be a solution to use for all of our assets."

After being exposed to what DAM systems could do, AC Lens began to research other vendors in the space. Ultimately, they chose to move forward with the Widen Media Collective as they liked the look and feel of the new user interface and felt Media Collective's feature set was a better match for their intended workflow.

"We felt like it was a better fit for us," stated Cale. "At the end of the day, Widen had features we needed, and we knew we'd have the support we'd need throughout the whole process."

AC Lens hopes the DAM will unify all of their assets in one place and help their team members save time with on-the-fly file conversions. They will upload logos, graphics, product images, videos, and documents to the DAM and share access with all of their internal users like marketing, photographers, graphic designers, web developers, and executives. They also hope the DAM will help with vendor relations by sharing access with external agencies and printers.

"The AC Lens team looked to centralize their digital assets and provide easy and appropriate access to files," stated Brenna Hale, senior Widen advisor. "The team thought carefully about selecting a solution that can scale with their needs, fulfilling their DAM initiative and setting the project up for success."

About AC Lens
AC Lens is a Columbus, OH based online retailer that provides contact lenses, prescription and non-prescription eyewear, and other eye care accessories to the busy, budget-conscious consumer. Since 1996, AC Lens has consistently provided customers with fast shipment of high quality products at low prices. AC Lens is a one-stop optical shop with a 365 day satisfaction guarantee. For more information on AC Lens, please visit or call 1-888-248-LENS (5367).

About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to

Contact Information

  • Contact:
    Jake Athey
    Marketing Director
    Widen Enterprises, Inc.