DIEGEM/ROESELARE, BELGIUM--(Marketwire - September 14, 2007) - Cisco® (
NASDAQ:
CSCO) announced
today that Accent Jobs For People (
www.accent.jobs), the fastest-growing
employment and recruitment agency in Belgium, which also operates in France
and the Netherlands, is installing Cisco Digital Signage to deliver
up-to-the minute, eye-catching advertising direct to 70 of its offices in
Belgium and the Netherlands this year. Built on the power of the Cisco
Digital Media System, Cisco Digital Signage is a networked solution for the
creation, management and publishing of digital media to on-premise,
high-definition digital displays. The use of Cisco Digital Signage is
helping Accent to communicate with its employees, job candidates and
clients in a more dynamic and user-friendly way.
Cisco Digital Signage is playing a key role in supporting Accent's new
brand-identity launch this year. In addition to introducing a new logo, a
restyled website and an extensive advertising campaign, Accent is also
renovating its offices throughout Belgium, the Netherlands and northern
France. Central to its new office design is a dynamic shop window concept
using the Cisco Digital Signage to display the group's advertisements,
deliver company information and offer up-to-the minute updates on job
vacancies and professional opportunities.
"In today's highly competitive market, where the demand for suitable
personnel is outstripping supply, it is important that Accent can
differentiate itself from the competition as much as possible and always
represent itself in a positive light," said Conny Vandendriessche, chief
operating officer of Accent Jobs For People. "That's why we are investing
not only in the quality of our service provision, but also in the way in
which we present ourselves to the outside world.
"Our offices are a good business card in that respect and a vibrant, modern
image helps us attract potential candidates and provide extra motivation
for clients to use our services. The display of dynamic content on digital
screens using Cisco Digital Signage will clearly improve the appeal of our
offices. In addition to our high-quality service, we can now give potential
candidates an even richer and more compelling customer experience when they
come to visit. We have also seen a real boost to our employees'
self-motivation and job commitment now that they have such a modern and
attractive work environment," Vandendriessche added.
Accent can manage the publishing of all content using the web-based Cisco
Digital Media Manager software centrally from its Sales Support Centre in
Roeselare. The Cisco Digital Media Manager enables Accent to easily use
standardised templates for its content, helping Accent to strengthen its
brand and help ensure uniformity of communication.
Content can also be easily pre-programmed for display at certain times and
customised for specific locations, regions, languages and target groups for
delivery over the group's wide-area network to the Cisco Digital Media
Players being installed at each location. To help ensure information is
always current, vacancies that have been filled are automatically removed
from playback on the digital screens as soon as the vacancy status is
updated in Accent's vacancy management system.
"The consultants in our offices used to have to regularly print out and
post the latest or most urgent vacancies in the window," explained Wim
Vanhaelemeesch, IT manager at Accent Jobs For People. "With the Cisco
Digital Signage solution, that time-consuming, manual process is now fully
automated, saving a considerable amount of time and giving our consultants
the confidence that information is always accurate. This allows the
consultants to focus on their core tasks, developing closer relations with
clients and improving the registration and supervision of job candidates
and temporary workers."
Accent, which has grown significantly over the past 11 years, is planning
to continue its growth internationally. "Our company has seen rapid growth
since its creation and we started our expansion abroad last year," said
Vanhaelemeesch. "It is important that our ICT infrastructure can support
our growth, and Cisco's open approach has benefits beyond giving us the
ability to manage the system centrally. Scalability was also an important
factor in our selection. Cisco was able to offer us a total solution for
digital signage which included the creation of content, central management
and network distribution, and the flexibility to add new sites easily as we
grow."
Lebon IT Services is collaborating with Accent and Cisco to supply and
implement the complete solution, including more than 150 liquid crystal
display (LCD) screens. Eddy Lebon, managing director, Lebon IT Services,
said: "The Cisco Digital Media System is designed to make it easy and fast
to roll out across a large number of sites. As we already had the
networking expertise at Lebon IT Services, it was very simple to train our
engineers to install and support Cisco Digital Signage."
Pol Vanbiervliet, general director of Cisco Belgium and Luxembourg,
concluded: "Commercial enterprises such as Accent, as well as public sector
and non-profit organisations, are seeing how an application such as digital
signage is adding value to the network and changing the way they do
business. This pioneering project at Accent clearly demonstrates how
businesses can optimise their marketing and communication efforts and
deliver improved services to its clients."
About Cisco Systems
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NASDAQ:
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partner does not imply a partnership relationship between Cisco and any
other company. This document is Cisco Public Information.
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Contact Information:
Press Contact (Belgium):
Pascale Jacobs
Cisco
+32 2 778 4662
pjacobs@cisco.com
Press Contact (Europe):
JoAnne Hughes
Cisco
+44 (0)20 8824 0314
joahughe@cisco.com
Analyst Contact:
Lisbet Sherlock
Cisco
+44 20 8824 4003
lsherloc@cisco.com
Investor Relations Contact:
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Cisco
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