SOURCE: AccentHealth

March 10, 2008 09:10 ET

AccentHealth Provides Practice Managers With New Patient Empowerment Tools

Nationwide Initiative -- "Mission Motivate" -- Designed to Increase Health Literacy, Patient Satisfaction

NEW YORK, NY--(Marketwire - March 10, 2008) - AccentHealth today announced its year-long "Mission Motivate" campaign to help physicians and Practice Managers (PMs) motivate patients to achieve their health goals. "Mission Motivate" will provide PMs with a portfolio of resources to help them empower and encourage their patients to learn more about their health, comply with their physician's prescribed health regimen, and benefit from the power of role models. AccentHealth, a leading provider of health education TV programming for nearly 13 years, is implementing "Mission Motivate" throughout its network of over 11,200 doctors' waiting rooms nationwide.


"Mission Motivate" is designed to help practices enhance their patient-centric environment by offering a program that empowers their PMs to lead by example. The initiative showcases the key role that PMs play in the patient care experience and in motivating patients to manage their health.

"AccentHealth recognizes that the role of the PM is vital in setting patients on a path to better health and creating a positive in-office experience," explains Richard Ruth, CEO of AccentHealth. "PMs are a key touchpoint when it comes to communicating care, serving as an informational resource, and providing reinforcement to their patients as they work to make positive health changes."

"Mission Motivate" will provide PMs with a range of resources to help them facilitate quality interactions with their patients and drive compliance:

--  A website ( complete with online tips created
    by a leading behavioral medicine expert, Dr. Michael Peterson. These
    proprietary tips focus on the range of situations that PMs encounter within
    their practice and are geared toward helping PMs create a more satisfying
    practice environment for patients.
--  Pocket-sized motivational tip cards for distribution to patients in
    the waiting room.
--  Online case studies offering insights into how PMs from other
    practices have taken charge of patient education and motivation in their
--  In-office AccentHealth programming, which helps PMs direct patients to
    learn more about "Mission Motivate" and a variety of health topics.

"The 'Mission Motivate' campaign complements what the PMs are already doing, by providing them with the tools they need to create an office environment that fosters the behavior change necessary for optimal health," says Dr. Michael Peterson, one of the nation's leading behavioral experts. "When patients feel taken care of, have accurate and helpful information, and receive reinforcement, they are more likely to comply with their doctor's instructions and make lasting changes."


In addition to the support that patients will receive from their PM, patients will also benefit from hearing about the successes and experiences of other patients. The "Mission Motivate" initiative offers two promotions to engage patients in their health goals. The "Health Makeover Contest" invites patients and PMs to share a health-related goal for the chance to win an eight-week personalized health program. Those selected for a health makeover will appear on AccentHealth from May to December 2008, along with their health expert, enabling viewers to gain insights and inspiration right in the waiting room of their physician's office. The "Submit Your Motivational Stories Contest" encourages patients and PMs to share their motivational stories online through September for a chance to win a range of other health-related prizes.

Patient and PM stories, and the "Health Makeover Contest" winners' progress, will be available at, offering a sense of community and a source of ongoing encouragement to viewers participating in the program across the country.


AccentHealth, a division of Ascent Media CANS LLC, is America's #1 Integrated Health Media Company. The AccentHealth Waiting Room TV Network, produced in conjunction with CNN, reaches 140 million viewers each year. The programming features customized content on a variety of topics, including medical breakthroughs, parenting issues, nutrition, fitness, safety, and wellness. The program has won recognition from the Telly Awards, the Cindy Awards, the American Academy of Nursing, the Health Information Awards, and the Society of Professional Journalists.

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