SOURCE: Zumba Fitness, LLC

Zumba, Zumba Fitness, Zumba Wear, Apparel, Workout Clothes, Fitness Apparel, Sports Bra, Leggings

August 06, 2014 09:00 ET

Accentuate Your Assets: Zumba's Fall/Winter Active Wear Line Masters the 'Perfect Legging' and More

2014 Collection Features Modern Silhouettes, Bold Prints & Stylish Pants, Suitable for Everyday Wear

MIAMI, FL--(Marketwired - August 06, 2014) - Global lifestyle brand Zumba announced today its Fall/Winter 2014 (FW'14) active wear collection available on Zumba.com. The line, which includes five deliveries from now through November, reinforces the brand as a pioneer in the dance-fitness space -- focusing on styles that mirror every type of dancer. The designs encourage expressive individuality with a range of silhouettes that are both functional and flattering, as well as a line of bottoms that incorporate performance driven Z-Dri technology and top quality construction; all dancer approved.

Specifically new to the collection is the "Perfect Legging," featuring a contoured waistband, and four-way stretch compression fabric that hugs curves in all the right places providing a long, lean look. And fan favorite "So Bootyful Capri" is back and available in new bold colors, with a design that accentuates the backside while providing lifting and smoothing effects. For a looser fit, the fashion-savvy will appreciate the brand's dance-inspired harems in soft fabrics and funky prints. All looks and styles easily transition to any occasion, seamlessly turning activewear into daywear.

"For this collection, we spent countless hours perfecting our fits and ensuring our fabrics enhance the woman's body and how she moves," said Brian Ruskin, Chief Merchandising Officer of Zumba® wear. "Our geometric prints and compression fabric work in ways to highlight your best assets, so you'll feel sexy and confident in any of our fall/winter styles." 

To round out its collection, Zumba also offers its highly anticipated hooded bra top as well as classic layering pieces including the popular v-bra, crop-tops, tanks, bubble-racer backs, football tees and a variety of hoodies. As a complement to its mantra of "embracing women," Zumba differentiates itself from other athletic brands by offering such signature body-affirming "XS(picy), (S)picy, (M)arvelous, (L)ovely, XL(ovely) and XXL(ovely)" sizing structure and energetic color palette. 

The new collection is available at zumba.com/shop, with prices ranging from $19 - $72. This launch is the first of the five-part FW'14 collection, which will be released in the coming months.

About Zumba® wear
Zumba® wear is a women's active wear line from Zumba, the global lifestyle brand known for its infectious dance-fitness party. From active-wear essentials to fashion-infused designs, Zumba wear offers a range of pieces that transition effortlessly from the studio to the streets. Indeed, the Zumba line reflects the same joyful and electrifying spirit found through the fitness phenomenon that counts 15 million weekly fans in more than 180 countries around the world. In addition, Zumba wear's Z-Dri technology -- which provides high-performance moisture management -- keeps the body dry by relocating sweat particles from the skin back to the material's surface, where it evaporates to allow for both a comfortable wear and workout.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on FacebookTwitter and Instagram

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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