SOURCE: Accept Corporation

Accept Corporation

March 15, 2011 08:00 ET

Accept360™ Achieves Oracle® Validated Integration With Oracle CRM OnDemand

Integration Enables Product Ideation Collaboration at Every Market Touch Point

SANTA CLARA, CA--(Marketwire - March 15, 2011) - Accept Corporation, a leader in product innovation management, today announced that it has achieved Oracle Validated Integration of Accept360 Ideas with Oracle CRM On Demand Release 18 through the Oracle PartnerNetwork (OPN). 

The combination of Oracle CRM On Demand for PRM with the Accept360 platform creates a unified solution within a familiar Oracle interface that complete the 360 degree view of the customer by providing product development teams with actionable product enhancement data from customers and partners.

This integration extends the capabilities of Oracle CRM On Demand for Partner Relationship Management (PRM) with Accept360 Ideas functionality that enables users to create internal and external social communities where customers and partners can collaborate, vote on and prioritize product, campaign, services, and opportunity innovation ideas. The integration incorporates ideation into the customer's CRM profile and delivers the information to product management and development teams to make real time data-based decisions on product strategy, releases and roadmaps. The result is a complete 360 degree view of the customer or partner, integrated throughout the application with contextual relevance.

"The integration of Accept360 into our comprehensive CRM On Demand and CRM On Demand for PRM platform will add valuable social collaboration-based ideation to provide deeper visibility into market needs and create a single repository of ideas and product requirements," said Steve Fioretti, Vice President, Oracle CRM Strategy & Product Management. "This will allow enterprises to capture and streamline market, customer and partner feedback on their product needs and wants in context with key CRM objects like campaigns, accounts and contacts."

Ideation for Oracle CRM On Demand for PRM, based on Accept360 Ideas, is a tab in the Oracle solution. Configurable to meet unique user requirements, the widget supports the ability to create and edit ideas, flexible reporting, search for similar ideas, categorize and group ideas, monitor the collaboration on specific or group of ideas and associate ideas with specific customers and partners.

"We are delighted to work with Oracle to create a unique synergy between CRM, PRM, and product innovation that empowers companies to quickly map their innovation strategies with customer needs across all customer touch points," said Bryan Plug, President and CEO, Accept Corporation. "Listening to customers better is not only crucial to marketable product innovation, but is key to increasing customer satisfaction and lifetime value. Combining the management of customer relationships with product innovation makes a measureable impact on a company's ability to grow its offerings and build a loyal customer base."

Accept Corporation is a Platinum level member of Oracle PartnerNetwork.

Supporting Resources 

About Oracle Validated Integration
Oracle Validated Integration through Oracle PartnerNetwork gives customers confidence that integrations between Oracle Applications (and Oracle Enterprise Manager) and complementary partner capabilities have been validated and the products work together as designed. This can help reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review the integrations of third-party software to Oracle Applications products, including productized repeatable integrations from system integrators. Oracle provides access to Oracle Applications software, tools, technical resources and training to assist partners in developing integrations based on Oracle standards and best practices. Partners who have successfully validated their integrations are authorized to use the "Oracle Validated Integration" logo. For more information, please visit at

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through certified Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

About Accept
Accept Corporation delivers The Product Innovation Management solution that technology-driven companies use to decide which products to bring to market for the fastest time-to-profit. The Accept360 Suite is the end-to-end software solution that tightly links company and product strategy through ideation, portfolio planning, roadmaps, requirements and execution. For more information, visit or call us at +1.866.423.8376.

Accept Corporation and Accept 360 stylized logos are trademarks or registered trademarks of Accept Corporation in the United States and other countries. All other company and product names are trademarks or registered trademarks of their respective holders. The information in this document is subject to change without notice.

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