SOURCE: NexCen Brands Inc.

December 13, 2007 16:46 ET

Acclaimed Food Network Star, Life & Style Expert to Promote Waverly Brand as New Spokesperson

NexCen Brands Strikes Agreement With Sandra Lee to Promote Home Products

NEW YORK, NY--(Marketwire - December 13, 2007) - NexCen Brands, Inc. (NASDAQ: NEXC), parent company of the Waverly brand, announced today that it has signed Sandra Lee as Waverly's spokesperson to promote the home products brand to a wider audience. Sandra Lee is an internationally acclaimed life and style expert, author, and host of the top-rated Food Network television series, "Semi-Homemade Cooking with Sandra Lee." Under the new partnership, Ms. Lee will be featured in Waverly's marketing efforts, including advertising, brand website and media relations initiatives. With an 85-year history, Waverly is a major player in the over $25 billion home textiles industry, providing a signature style of layering and combining prints and patterns which are instantly recognizable to its millions of consumers.

"NexCen is committed to providing best-in-class resources to our portfolio of brands. Forging powerful celebrity relationships is an important component to our marketing strategy and core to our mission of building value for our stakeholders," commented Robert W. D'Loren, President and CEO of NexCen Brands, Inc. "As we expand the Waverly brand beyond its core strength in textiles, Sandra's enthusiasm will capture the spirit of the Waverly brand and bring the attention that a lifestyle brand such as Waverly deserves. We are proud to have her as part of the NexCen team."

Kicking off its 85th anniversary in 2008, Waverly will feature Ms. Lee in a variety of campaigns to position the brand at the leading edge of home style and trends. Ms. Lee will provide consumers with decorating advice, inspiration and helpful tips about accessorizing their personal environments. Ms. Lee will host regular "How To Decorate with Waverly" webcasts on and will appear in an extensive print advertising campaign. She will also share the benefits of Waverly directly with the international network of retailers that carry the company's products.

Ms. Lee's partnership with NexCen will extend to its family of brands.

"Leveraging Sandra's style savvy across the NexCen portfolio of brands illustrates the strength of the NexCen business model. This partnership embodies our commitment to reaching consumers in nearly every aspect of their lives from the food they eat to the furnishings in their homes and the clothes and footwear they purchase," commented Mr. D'Loren.

Sandra Lee commented, "I am thrilled about this partnership with NexCen, it has been a dream of mine to work with Waverly as I have loved the Waverly brand my entire career."

About Waverly (

Waverly is an all encompassing lifestyle brand and currently has a range of products including fabric, window treatments, bedding, wall coverings and paint available at over 7,000 retail doors across the U.S. The Waverly brand name is licensed to major vendor partners such as PK Lifestyles, Blue Mountain, Ellery Home Styles and Lowes. NexCen Brands Inc. purchased the Waverly brand in May 2007.

About Sandra Lee Semi-Homemade

Semi-Homemade is a media company that revolutionizes the way people think about creating from scratch. With its trademark 70/30 philosophy, which combines 70% ready-make products with 30% fresh and creative touches, Semi-Homemade allows anyone to take 100% of the credit for something that looks, feels or tastes as if it were completely from scratch.

Sandra Lee, an internationally acclaimed life and style expert and a New York Times and best-selling author, has become the advocate for the over-extended homemaker. With 13 books to her credit, including her memoir "Made From Scratch," she is also the host of a top-rated TV show on the Food Network, "Semi-Homemade Cooking." Sandra resides in Los Angeles and in New York City.

About NexCen Brands, Inc. (NASDAQ: NEXC) (

NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, and Pretzelmaker®, The Shoe Box and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.