April 26, 2011 17:35 ET

Acclaimed National Kitchenware Retailer Sur La Table Cooks Up Successful Debut on ShopNBC

MINNEAPOLIS, MN--(Marketwire - Apr 26, 2011) - ShopNBC (NASDAQ: VVTV) (, a premium interactive retailer via TV, Internet, mobile and social, announced today the successful launch of acclaimed national kitchenware retailer Sur La Table on the network. The Sur La Table Kitchen show series premiered April 25 on ShopNBC over five 1-hour shows and cooked up four sell-outs in short order, including the network's Today's Top Value offer.

With a 30-year heritage, Sur La Table's namesake line of fine kitchenware and innovative gadgets, including a number of exclusive Cuisinart appliances, met with great customer enthusiasm and achieved strong performance across the ShopNBC network. The Sur La Table Today's Top Value, a 10-Piece Hard Anodized Cookware Set, was highly sought-after and sold out, making it the network's most successful Top Value cookware offer ever.

Additional bestsellers during the Sur La Table show series included three sell-outs in less than 20 minutes. Customers responded enthusiastically to exclusive offers by ordering all available units of the Sur La Table Set-of-Two Hard Anodized Nonstick Skillets, Cuisinart Smart Stick 200 Watt Immersion Blender, and Cuisinart 1.5 Quart Three-in-One Frozen Yogurt, Ice Cream & Sorbet Maker.

The successful launch of Sur La Table on the network was bolstered by the special appearance of ShopNBC culinary guest expert and cookbook author Bob Bowersox. Households across America were mesmerized by his extensive kitchen know-how, practical advice and helpful presentations.

"The strong debut of our brand on ShopNBC was a great opportunity fully realized," said Jacob Maurer, VP Merchandising. "I was very much impressed by how positively our premium lifestyle brand was received by the ShopNBC customer as well as by the successful sell-through of our featured products. The ShopNBC team was an absolute pleasure to work with. All of us at Sur La Table look forward to our future endeavors together."

"We are thrilled with the resounding customer response to the Sur La Table brand," said Bob Ayd, President of ShopNBC. "Our customers have a passion for cooking and crave newness. I'm so pleased in how we delivered an entertaining shopping experience across our network, showcasing an assortment of exclusive kitchen must-haves at compelling values. We look forward to providing our customers with ongoing access to the premium Sur La Table product and culinary experience."

About ShopNBC
ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile and social, is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at Over 1.1 million active customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at and via Facebook, Twitter and YouTube.

About Sur La Table
Since its beginnings in Seattle's Pike Place Market in 1972, Sur La Table has believed that the kitchen is the center of the home. Today, those with a passion for cooking and a love for food can discover a leading selection of global brands in over 80 Sur La Table stores, online at, through the Sur La Table Catalog and via the Sur La Table Gift Registry. With cooking classes in over 25 locations, Sur La Table operates the largest vocational cooking school nationwide. From essential basics to hard-to-find specialty tools and cookware, Sur La Table is sure to have something for every cook.

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