Kraft Hockeyville

Kraft Hockeyville

January 04, 2007 08:30 ET

Accomplish Your First Resolution of the New Year: Enter Your Community in the Kraft Hockeyville 2007 Competition!

TORONTO, ONTARIO--(CCNMatthews - Jan. 4, 2007) - As the puck drops on a new year, Canadians are busy making personal promises and self improvement resolutions for 2007. This year, why not make a resolution that benefits your community as well? Something that combines fun, fitness, community spirit and great prizing - enter your community for a chance to become Kraft Hockeyville.

Canada's coolest competition is back, and you only have until January 22, 2007 to enter your community for a chance to win the title of Kraft Hockeyville 2007. Kraft Canada, CBC Television, the National Hockey League (NHL), and the National Hockey League Players' Association (NHLPA) are searching for the community that best embodies the passion of hockey and hometown pride. Is your community Kraft Hockeyville 2007?

The thrill of being named Kraft Hockeyville

In addition to bragging rights and the title, the winning community will receive a trophy, host a one-of-a-kind NHL hockey event, featuring NHL players both in the community and in on-ice action, and receive $50,000 to be used for upgrades to the publicly-owned arena that the winning community endorses. But be prepared - plenty of Kraft Hockeyville 2007 wannabes are ready to check your community into the boards!

Whether it is a small town or situated in a big city, like Leaside in Toronto, South Shore in Montreal or Kitsilano in B.C., all you have to do is produce a short video, up to 3-minutes long, that proves why your area should be crowned Kraft Hockeyville 2007, highlighting hockey passion and community spirit. Visit www.cbc.ca/hockeyville for more information and to download the application form.

Kraft Hockeyville 2007

On February 25, 2007, CBC Television will air a look back at some of the exciting events from last season's winning community of Salmon River, as well as a special look at Kraft Hockeyville 2007. In March 2007, the top communities will be announced and voted on by the public. The winning Kraft Hockeyville 2007 community will be named live on CBC's Hockey Night in Canada on March 17, 2007, and will be featured in a CBC Television special to air in the fall.

Five communities will also have the chance to win a merit prize by showing their commitment to Kraft's five Fs: fun, fitness, family, fairness and food. For more information on how to vote for the community you would like to win a merit prize, please visit www.cbc.ca/hockeyville beginning February 5, 2007.

About Kraft

Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers including Bits&Bites and Crispers, Kraft Peanut Butter and Nabob Coffee.

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