January 23, 2008 14:17 ET

Accor Canada Assumes Role of Master Franchisor for Novotel Hotels

Novotel Seeks Development Opportunities through Management and Ownership

CARROLLTON, TEXAS--(Marketwire - Jan. 23, 2007) - Accor Canada and Realstar Hospitality have agreed that Accor Canada will assume the role of master franchisor for the Novotel hotel brand in Canada. "Accor is strongly committed to Novotel in Canada and we are looking for expansion and new development opportunities for Novotel with management contracts and ownership," said Eric Buitenhuis, regional vice president of Novotel Canada and the United States.

Realstar Hospitality has been Accor's master franchisor for the Novotel, Motel 6 and Studio 6 brands in Canada since 2003. Realstar will continue this relationship with Motel 6 and Studio 6.

"Together we've created a basis for Accor's continued development of the Novotel brand in Canada," said Jonas Prince, chairman for Realstar Group. "We fully endorse their strategy of growth through management contracts and ownership across the country. Our relationship with Accor continues to flourish with the chain's aggressive new construction plans for the Motel 6 and Studio 6 brands. We are starting 2008 with five Motel 6 hotels under construction and we expect to finish 2010 with 25 properties open for business."

About Novotel

Beginning with its first property in Lille Lesquin, France in 1967, Novotel has grown dramatically by applying a simple and innovative idea: modern, comfortable accommodation combined with restaurants, room to work and room to relax. The first brand to introduce the concept of modern chain hotels to France, Novotel now operates a network of 393 hotels and 68,347 rooms in 57 countries and is the world's largest hotel chain outside North America.

About Notovel Canada

In Canada, Novotel operates seven hotels - Novotel Toronto Mississauga, Novotel Toronto North York, Novotel Toronto Centre, Novotel Toronto Airport, Novotel Ottawa, Novotel Montreal and Novotel Montreal Aeroport.

About Accor North America

Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 900 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6 and the luxury Sofitel and upscale Novotel locations in the U.S. and Canada. For more information, visit

About Accor Worldwide

Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 170,000 employees. It offers to its individual and corporate clients 40 years of expertise in its two core businesses:

- Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Motel 6 and Studio 6 brands: over 4,100 hotels and 486,000 rooms in 90 countries, as well as strategically related activities, such as Lenotre;

- Services to corporate clients and public institutions: 23 million people in 35 countries benefit from Accor Services products - meal and food vouchers, people care, incentive and loyalty programs.

About Realstar Hospitality

Realstar Hospitality Corp. acquired the master franchise rights for Canada for the Novotel, Motel 6 and Studio 6 brands in 2003. The international, privately held Realstar Group was founded nearly 35 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.

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