SOURCE: Bluespring Software

Bluespring Software

September 22, 2010 08:00 ET

AccuData Upgrades to New Generation of Bluespring Business Process Management Software

Leading Provider of Database Marketing Services Using Bluespring BPM5 to Streamline Business Processes as Part of Operational Efficiency Initiative

CINCINNATI, OH--(Marketwire - September 22, 2010) -  Bluespring Software (Bluespring), a leading provider of Business Process Innovation (BPI) technology and solutions, today announced that AccuData Integrated Marketing (AccuData), a leader in database marketing services, has upgraded to Bluespring's new generation Business Process Management Suite, Bluespring BPM5. BPM5 will now serve as the foundation for additional business process improvement efforts within AccuData's on-going operational efficiency improvement initiatives.

"We've had success with the Bluespring BPM Suite and are poised to take advantage of the new capabilities in BPM5, particularly the new visual process designer and business rules engine," said Monroe Smith, vice president of product development for AccuData. "We have already improved a number of business processes across our sales, marketing and accounting functions, and now plan to focus on additional processes to help support efficient company growth. One big advantage is that the system is easy to use by analysts like me, which means there is little involvement from our IT developers."

The decision to upgrade to BPM5 followed a Bluespring Rapid Process Assessment of another important AccuData business process using Bluespring's ProcessView™ Business Process Analysis software. That resulted in a clear understanding of the current process, as well as the opportunity for time and cost savings that would result from standardizing the flow and automating certain steps using BPM. Accudata is now proceeding with that project using BPM5 along with Microsoft SharePoint.

"The work AccuData is doing represents a good example of the wide range of business process improvements sales and marketing companies can achieve with BPM," added Ed Bauer, Bluespring President and COO.

Released in June, Bluespring BPM5 combines an advanced Microsoft-based software architecture, with web services, a powerful business rules engine, and an intuitive user interface to deliver a new level of extensibility, performance, and ease-of-use.

About AccuData Integrated Marketing

A leader in database marketing services, AccuData Integrated Marketing™ uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For nearly 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries. For more information, visit

About Bluespring
Bluespring Software ( is a leading provider of Business Process Innovation (BPI) technology and solutions. Using a "Rapid Process Assessment" methodology combined with advanced solutions for Business Process Analysis (BPA), Business Process Management (BPM) and Operational Excellence (OE), Bluespring helps organizations clearly understand and significantly improve key business processes in order to reduce cost, increase customer responsiveness, ensure quality, maintain compliance, and support growth. With headquarters in Cincinnati, Ohio, Bluespring is a member of the Vora Group.

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