AccuWeather.com

AccuWeather.com
Lat49 Media Inc.

Lat49 Media Inc.

July 28, 2009 09:01 ET

AccuWeather.com Integrates Lat49 Mapvertising with Radar, Satellite, and Weather Maps

New Service Gives Users More Local Information and Creates Valuable Opportunities for Advertisers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 28, 2009) - Lat49, the premier geo-contextual ad network, today announced a strategic publishing arrangement with AccuWeather.com, the world's leading multimedia weather information source. The partnership will see integration of Lat49 ad serving technology into real-time AccuWeather.com local and international online weather forecasts.

Every day, internet users look to AccuWeather.com for timely updates on weather conditions, news and content for over two million locations worldwide. The Lat49 geo-contextual ad network will compliment this offering by displaying a variety of localized and compelling advertising messages within AccuWeather.com map and weather interfaces.

"Lat49 technology will provide additional relevant local content to the users of AccuWeather.com, while providing targeted advertising opportunities for our advertisers," said Robert Henry, General Manager, AccuWeather.com. "We are excited to work with such an innovative advertising technology that will provide a new revenue stream from AccuWeather.com maps, while providing our users with ad content relevant to their weather information search."

Lat49 is a complete geo-contextual advertising platform, unique in its ability to incorporate ads on online maps. Unlike other networks, Lat49 serves on-map ads based on users' interaction and locations of interest. As users interact with their online maps, Lat49 continuously serves them the ads most relevant to them.

"Lat49 continues to see tremendous uptake in the market as more and more internet users turn to online maps to find real-time information on their specific geographic locations of interest," said Keith Ippel, Co-founder and CEO of Lat49. "The addition of AccuWeather.com greatly enhances the depth of our featured ad publisher portfolio and allows us to bring even better service and greater reach to our existing and future advertisers."

About AccuWeather.com and AccuWeather, Inc.

AccuWeather, The World's Weather Authority(R), presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 200,000 third-party Internet sites, including CNN Interactive, the ABC Owned Television Stations Group, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

About Lat49

Lat49 is a growing advertising network made up of over 130 websites delivering location specific Real Estate, Travel, Sports & Recreation, and Local information via online maps. Lat49 map properties provide local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large and actively engaged user community. For web publishers, Lat49 transforms online maps from cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.

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