SOURCE: uStudio

July 29, 2014 08:00 ET

Ace Hardware Chooses uStudio Video Platform to Drive Its Retail Training Program

Thousands of Sales Associates Learn How to 'Be Helpful' Through Video Training Sessions Powered by uStudio

AUSTIN, TX--(Marketwired - Jul 29, 2014) - uStudio, Inc., a enterprise video platform-as-a-service provider, today announced Ace Hardware, the largest retailer-owned hardware cooperative in the industry, is implementing uStudio's video platform to drive its sales training processes. More than 4,800 stores and 70,000 associates are receiving sales presentations and best practices through the use of video. The goal of the video training program is for every sales associate to engage with customers more effectively and deliver on Ace Hardware's brand promise -- "Being the most helpful hardware stores on the planet."

Video is one of the most effective tools for keeping an organization's sales team informed across various locations and for a large number of employees. For the Ace Retail Training program, video is a key part of their strategy in launching its training offerings and reducing customer abandonment rates. Video courses help associates to be more helpful and improve the communication of Ace's values to customers.

"With more than 70,000 associates and corporate employees spread across the world, we are deeply committed to individual development and education programs," said Stevan Stevlic, Learning Management System Manager, Ace Hardware. "Associates trained in our brand values sell more and provide a more amazing customer experience. And expanding our use of video allows us to offer far more engaging user experiences. uStudio makes this whole process easy by integrating seamlessly with our learning management system."

uStudio's video solutions enrich training programs and create a media-centric learning experience that engages employees with interactive content, improves retention and contributes to knowledge sharing and collaboration. uStudio offers the most adaptable, user-friendly platform in the industry, giving organizations easy to adopt cloud-based tools to effortlessly manage, distribute and track their assets throughout the video lifecycle.

"It's no secret that video offers one of the most effective sales training experiences available," said Jen Grogono, CEO of uStudio. "Ace Hardware has built its brand reputation on the highest standards of customer service, and we look forward to supporting them in continuing this tradition by developing the next generation of sales associates."

About uStudio:
uStudio is an Austin-based video platform company that helps businesses use video to transform their operations in order to increase marketing and sales velocity, drive employee productivity and increase customer satisfaction. uStudio products are built on its patent-pending video-as-a-service platform that automates core video workflows and removes technical barriers to 'anywhere' video publishing, interactive video players, distribution and measurement.

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