December 18, 2008 08:50 ET
2009's Top Five Trends for Hotel Television Technology
In-Room Entertainment Provider Acentic Predicts Industry and Technology Trends for the Next Twelve Months
COLOGNE, GERMANY--(Marketwire - December 18, 2008) - The technology world is constantly
evolving and television technology is no exception. As the television
becomes a more interactive, two-way entertainment and communications
device, this is having a major impact on the hotel industry.
Looking ahead to 2009, Acentic, a leading supplier of digital interactive
TV (iTV) systems for the hotel industry, explores the trends hoteliers
should anticipate in the coming months and details the technological
achievements the company expects to see.
1. Internet Content
In 2009, it will become more popular for hotels to source content from the
Internet, such as YouTube and Web radio. Acentic increasingly believes that
user-generated content sites will continue to be highly successful and
become an outlet for mainstream media. Acentic Panorama will increasingly
integrate Web-based content to bring new content sources to guests,
including Internet audio and video streaming and RSS feeds.
2. High-Definition Content
2009 should be the start of HDTV uptake by consumers and it will become a
requirement of high-end hotels. The more mature DTV markets are set to see
HDTV services launched over DVB-T. Acentic and its partners will launch an
end-to-end HD solution over both COAX and CAT6 that provides built-in HD
support, as well as content encryption and watermarking.
3. High-Speed Internet
Wi-Fi Internet access is becoming a requirement for many guests, as they
have fully adopted the freedom Wi-Fi provides in their own homes.
Additionally, security concerns have now been addressed by the VPN
providers. Hotels will see high-speed Internet (HSIA) available over Wi-Fi
through clustering of hotspots. This will impact sales with cross selling
between Pay TV and HSIA, and hotels will also begin implementing tiered
services and relevant pricing.
4. Non-Linear Content
Video on Demand (VoD) is set to become a regular consumer habit in 2009 as
cable, IPTV and even satellite Pay TV operators are all offering some kind
of VoD. This consumer confidence in VoD will positively impact hotels,
especially if there is a shift to non-theatrical VoD, such as the latest
news and weather.
5. Connecting Guests' Personal Equipment to the Hotel TV
Today's digital lifestyle has led to guests travelling with their personal
digital devices, such as MP3 players, smart phones and small factor PCs. As
guests carry with them an increasing amount of digital content, Acentic now
enables guests to connect to and fully benefit from the room's LCD to
access their portable content.
2008 saw the launch of Acentic Panorama, providing exceptional picture
quality and a revolutionary Flash-based user interface. Catering to these
hotel industry trends in 2009, Acentic Panorama will incorporate these
-- Content Aggregation
Acentic Panorama was built to be a content aggregation solution for
hoteliers, enabling the easy addition of content regardless of its source:
terrestrial, satellite, cable and IPTV, plus content sourced from the
Internet. This enables the development of new content services that reflect
the rapid changes in consumer behaviour.
-- Content Security
Acentic Panorama will offer HD content to guests in 2009. The delivery of
HD content requires high security standards to ensure that content
providers have full confidence in providing their content to the hotel
industry. The implementation of enhanced encryption, as well as
watermarking, in partnership with the content providers will ensure that
Acentic Panorama fully respects international HD content protection
-- CAT6 (IP)
Acentic Panorama over CAT6 will meet the market requirements of hotels that
are not equipped with COAX and have an IP network in place.
-- International Channel Management
Acentic Panorama delivers a first class guest experience through perfect
digital picture quality for broadcast channels. The choice and delivery of
broadcast channels is highly complex, with hoteliers having to take into
account their localisation, guest mix and content rights. Acentic is able
to help hoteliers determine the right channel lineup, acquire the channel
rights and technically implement them.
-- Data Access
Acentic will provide hotels with greater and more flexible access to the
databases within its system. This will help hotels to maintain systems,
answer guest queries and measure the value of the system.
Acentic is an international provider of digital TV services to hotels.
Acentic's digital content, technology, support and services deliver
entertainment and revenue generation tools via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's digital TV services are in many of the world's leading
hotel chains including Accor, Dorint, Intercontinental Hotel Group, Hilton,
Hyatt, Maritim, Marriott, Mövenpick and Starwood in more than 30 countries
in Europe, Middle East and Africa. For more information, visit