SOURCE: Rosco Vision Systems

June 30, 2015 10:00 ET

Achieving Vision Zero With Mobileye's Shield+ Technology for Pedestrian and Cyclist Safety

Ben Englander, Rosco's VP of Engineering, Participates in a Panel at ITS Pittsburgh Discussing How Vision Zero Can Be Achieved Using New Technology for Safer Streets

QUEENS, NY--(Marketwired - June 30, 2015) - Rosco Vision System's Ben Englander, Vice President of Engineering, participated in the panel "Using ITS to Improve Pedestrian and Bicyclist Safety" at ITS Pittsburgh earlier this month. ITS America is the nation's largest organization dedicated to advancing the research and deployment of Intelligent Transportation Systems (ITS) to improve mobility, increase connectivity and build a safer, smarter, more efficient sustainable transportation system. Mr. Englander's main focus on his presentation was Vision Zero, and how it can be achieved using proper camera sensor technology to avoid vehicle to pedestrian incidents.

Vision Zero is a worldwide safety initiative that has also been adopted in the New York City Metro area whose mission is to end traffic deaths and injuries that occur on busy intersections.

Rosco has equipped a Vision Quest demonstration bus with Shield+ pedestrian detection technology by Mobileye. Shield+ is an amazingly simple LEFT, CENTER, and RIGHT alarm interface that communicates audio and visual alters to drivers based on the location of pedestrians and severity of the threat. Utilizing an intelligent camera sensor that works like a bionic eye, the system identifies a diverse and extensive variety of potential dangers on the road, such as vehicles, cyclists, pedestrians and more. When danger is imminent, visual and audible alerts warn the driver to make necessary corrections in sufficient time to avoid potential collisions or mitigate their severity.

The Vision Quest bus has been on a national tour making stops at Washington DC, Boston, New York City, and Connecticut giving riders a firsthand experience of the Shield+ Technology. The Vision Quest bus demonstrates how the unique safety requirements of transit, school and other large vehicle operations can be addressed with the application of innovative technology.

About Rosco, Inc. - Rosco, Inc. is North America's largest bus mirror manufacturer, and a vision safety leader in rearview cameras, automotive windshield based camera recording, rearview interior/exterior mirrors and sun visitors in numerous bus, truck, specialty, recreational and military vehicle markets. Founded in Manhattan, New York in 1907 as a safety product manufacturer for the automotive and aeronautical markets, Rosco moved to its current location in Queens, New York in 1964. Over 100 years later, the company is the largest supplier of mirror and camera systems to the North American bus, truck, Military and insurance markets, selling to all major OEMs and parts distributors including Navistar/IC Corp., Freightliner/Thomas Built, Blue Bird, AM General and insurance companies like National Interstate and Lancer.

About Mobileye... Mobileye is the technological leader in the area of advanced image sensing and processing technology for automotive applications. With over a decade invested in extensive R&D Mobileye has gained an unprecedented understanding of the diverse challenges that face drives on the road and how to keep them safe. This unequalled expertise had made Mobileye the recognized global pioneer in collision avoidance systems. As evidence, Mobileye is the OEM (Original Equipment Manufacturer) supplier of such systems to many of the world's leading automobile manufacturers.

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