DemandTec, Inc.

DemandTec, Inc.

September 08, 2005 10:00 ET

ACNielsen and DemandTec Announce Global, Strategic Partnership

MARKHAM, ONTARIO--(CCNMatthews - Sept. 8, 2005) -

Consumer-Centric Merchandising Software and Services to Deliver Unprecedented Pricing and Promotion Capabilities for Retailers Worldwide

DemandTec, Inc., the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, and ACNielsen, a VNU business and the world's leading marketing information provider, today announced a strategic partnership to deliver Consumer-Centric Merchandising solutions to retailers worldwide. The companies will combine the complementary components of their current solutions and work together to develop new products and services leveraging their respective assets and capabilities.

DemandTec's Consumer-Centric Merchandising applications and the DemandTec CDM Platform for demand and consumer intelligence will now be enhanced for Fast Moving Consumer Goods (FMCG) retailers with ACNielsen's global content for additional consumer and market insights.

Retailers utilizing the DemandTec/ACNielsen offering can tap into the most powerful combination of consumer and market information, demand-modeling science, and optimization software found in the marketplace today to more rapidly generate superior merchandising plans. Now, retailers can simulate a variety of pricing, promotion, and merchandising scenarios within an intuitive software application supported by comprehensive demand models and additional intelligence about their consumers and markets. Combining consumer, demand, and market insights, and simulating alternative strategies within the software, will enable retailers to execute optimal consumer-centric pricing and promotion plans, thereby better meeting profitability, market share, and long-term customer goals.

"Our partnership with DemandTec will bring tremendous benefits to the retail industry," said Steve Schmidt, President and CEO of ACNielsen and EVP, VNU Marketing Information. "We believe that those retailers who efficiently and effectively understand their consumers - who they are, what they need, and how they shop - have a competitive advantage in the marketplace. ACNielsen is committed to bringing new consumer-centric solutions to our retailer clients around the world, and we see the market-leading solutions announced today as the first of many that we expect to develop through this partnership with DemandTec."

Dan Fishback, President and CEO of DemandTec, said, "Our customers have experienced world-class benefits with our software and platform to date, and the joint solutions provided with this partnership will further extend retailers' capabilities to understand, shape, and profit from consumer demand. The combination of DemandTec's CDM Platform and applications, and ACNielsen's unmatched content and global reach, will deliver quantified consumer and market insights to our clients and, just as importantly, will provide software applications that facilitate effective execution in the marketplace."

"DemandTec has already helped Duane Reade plan and execute pricing strategies that keep us competitive in the marketplace and optimize our gross margin opportunity," said Gary Charboneau, Senior Vice President of Sales and Marketing at Duane Reade. "Having the rich market and consumer insights from ACNielsen available in one system with DemandTec as we plan future programs will help us build and maintain our focus on the consumer throughout our merchandising process."

"Both ACNielsen and DemandTec bring unique strengths to this partnership, the result of which will be an enhanced technology platform driven by the kind of broad market-centric influence data necessary for true FMCG retail demand intelligence, and a broader go-to-market execution capability that should succeed in getting more retailers around the world to quickly realize the value of next-generation price and promotion technology," said Scott Langdoc, Vice President of Research, AMR Research.

Included in the joint solution are DemandTec's flagship Consumer Demand Management applications - DemandTec Price™, DemandTec Promotion™, and DemandTec Markdown™ -as well as decision-support applications from ACNielsen to enhance market and consumer analyses. The pricing and promotion optimization software from DemandTec and the additional market information content from ACNielsen will be integrated, and for the first time, a full-context understanding of consumers, demand, and markets will be available to retail merchants when needed - when they are making actual day-to-day business decisions.

Underpinning these applications is the DemandTec CDM Platform, the industry's only enterprise software and optimization science platform that provides a comprehensive demand intelligence foundation and support for consumer and market-level insights. The DemandTec CDM Platform also includes innovative data processing technologies that ensure the massive scalability necessary to support multiple applications with a "single view of consumer demand," to process the vast volumes of granular retail transaction log data, and to meet the needs of the world's largest retailers today and in the future.

About ACNielsen

ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, ACNielsen provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools, and professional service to understand competitive performance, to uncover new opportunities, and to raise the profitability of their marketing and sales campaigns. For more information, please visit the ACNielsen website at

About VNU

VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research), and business information (Billboard, The Hollywood Reporter, Computing, Intermediair).

VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at

About DemandTec

DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute consumer demand-driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H-E-B Grocery Co., Longs Drugs, Piggly Wiggly Carolina Company, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit

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