ACNielsen

ACNielsen

January 27, 2006 14:16 ET

ACNielsen Book on Category Management Published by Wiley

MARKHAM, ONTARIO--(CCNMatthews - Jan. 27, 2006) -

Book Explores State of and State-of-the-Art in Essential Business Practice

ACNielsen and John Wiley & Sons are pleased to announce the release of "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs." The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in category management - the process of managing product categories as small businesses.

John Mee, Vice President, ACNielsen Retail Services, said, "When category management first appeared on the retail scene, the supercenter was in its infancy, dollar stores were strictly a local phenomenon and ethnic marketing was barely a blip on the retail radar screen. Today, these are among the major factors impacting the marketplace and have moved category management from a data-focused to a consumer-focused process."

Written for both novices and seasoned pros, "Consumer-Centric Category Management" contains a review of the basic eight-step process, case studies from leading consumer packaged goods manufacturers and retailers, and essays about the future of category management - all designed to help readers get more out of their category management programs. As the book describes, today's most successful category management practitioners have recognized that the consumer must be at the centre of their category management approach.

"Our intention with this book is to facilitate a conversation about category management," Mee commented. "Where is the practice today, where is it going, and how can we continue to make improvements? What are the essential steps, how can each step be executed most effectively, and how can consumer understanding increasingly become the centerpiece of the process?"

"Consumer-Centric Category Management" is available now in most major bookstores and at www.amazon.com. You may also contact the Canadian distributor for Wiley to order copies by e-mail at lwilk@wiley.com.

About ACNielsen

ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.


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