ACNielsen

ACNielsen

July 13, 2005 13:00 ET

ACNielsen Canada Launches New Insights Service

MARKHAM, ONTARIO--(CCNMatthews - July 13, 2005) -

"what's in store" delivers Retailers and Manufacturers with web-based, store level execution information

ACNielsen Canada, a VNU business, today announced the arrival of "what's in store", a global solution for the management of store-by-store census data. The "what's in store" application showcases the ability to turn a retailer's weekly point-of-sale data into quick, actionable information for manufacturers to collaborate with their retail partners at the store address level.

"Manufacturers have been looking for fast, actionable product information at the store address level for some time now," said Dwight Konings, Marketing & Sales Manager, ACNielsen Canada. "what's in store, addresses this need and creates a new level of possibilities in the collaboration between retailers and manufacturers to execute efficiently."

By providing manufacturers with weekly item level information through a thin client, web-based tool and user-friendly interactive access, ACNielsen makes it simple to:

- Assess new item presence and sales rates by store

- Optimize assortment at store level

- Understand success drivers for user defined store groups

- Measure the effects of promotional program execution

Katz Group Canada Ltd., Canada's largest retail pharmacy network, and a selected group of vendor partners are the first to test this exciting new collaboration tool. Rui Martins, Director, Merchandise Services and Distribution Service, KatzGroup said, "We were very pleased to partner with ACNielsen in launching this new service. I see substantial long-term benefits to both manufacturers and KatzGroup from what's in store, because it delivers store-by-store insight at unprecedented levels of speed to help everyone improve their results more cost-effectively."

"The information from what's in store is available to manufacturers at the item level within two days after we receive it", said Dave Mann, Senior Vice-President, Marketing and Sales ACNielsen Canada. "Combine this with user friendly web access, and you have an industry-leading solution that assists Canadian retailers and manufacturers achieve better results in their category management practices."

ACNielsen's 60 years of doing business in Canada has allowed the company to develop strong relationships with many of the country's major retailers and manufacturers. These cooperative and responsive partnerships allow ACNielsen to continue to develop tools and provide insights to clients based directly on their identified business needs. what's in store is just the latest example of providing clients what they need when they need it.

ACNielsen, a VNU business, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

ACNielsen Canada is based in Markham, Ontario, with regional offices in Vancouver, Calgary and Montreal.

Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com and http://www.acnielsen.ca.

Contact Information

  • ACNielsen Canada
    Marlene Jenett
    (905) 943-8511